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Increasing the chances of successful market entry through customer co-creation partnerships with client firms in a B2B domain: A guide for nascent entrepreneurs: A multiple-case study on how entrepreneurs implement customer co-creation partnerships with client firms within the NPD process of their B2B start-up
Sala, M. (Author), Bobelyn, A. S. A. (Supervisor 1), Markus, A. (Supervisor 2) & Reymen, I. M. M. J. (Supervisor 2), 31 May 2022Student thesis: Master
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