Projects per year
Personal profile
Research profile
Maral is an Assistant Professor of Innovation Management at the ITEM group where she actively contributes to the advancement of knowledge on the nexus of innovation ecosystems and sustainability transition. She applies her discipline knowledge to various sectors including the agri-food and energy sector. In her research she investigates interaction dynamics among actors in multi-partner collaborative innovation contexts – that is, innovation ecosystems. Her research focuses on multi-partner collaborative settings formed to support sustainability transitions which are characterized by changes in technology, actors, artifacts, business models, and institutions.
Her research appeared in the Journal of Business Research, Technovation, Industry and Innovation, Journal of Cleaner Production, International Journal of Innovation Science and Journal of Innovation Management.
She is committed to driving impactful research and innovation, as evidenced by her involvement in acquiring several national and international project grants, including the CO-FRESH project, BEATLES project, REWIRE, CUES project.
Academic background
Before joining Eindhoven University, Maral held the position of Assistant Professor of Innovation and Entrepreneurship at Wageningen University and Research in the Netherlands. During her time there, she made significant contributions to the academic community, supervising multiple PhDs and a Postdoc, while also taking charge as the Minor Coordinator for the Innovation and Entrepreneurship program.
Experience
Beyond her academic pursuits, Maral actively participates in various committees, serving as a member of the Employee Council and the Strategic Committee on Safe and Pleasant Work Environment and takes an advisory role in the Academic Parity Movement.
Her passion for creating thriving entrepreneurial ecosystems has also led her to engage with projects that focus on fostering entrepreneurial growth in minority communities.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Projects
- 1 Active
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REWIRE: LEVERAGING NEW COLLABORATIONS FOR CIRCULAR AGRICULTURE MISSIONS - A MULTILEVEL ECOSYSTEM APPROACH
Markus, A. (Project Manager), Valkenburg, A. C. (Project member), Mahdad, M. (Project member), Stegers, B. A. (Project member), Baltus, A. (Project communication officer), van Broeckhoven, B. (Project communication officer) & Bogers, M. L. A. M. (Project member)
1/02/24 → 31/01/28
Project: Second tier
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Logics at play: How logics shape interactions across entrepreneurial ecosystems
Leendertse, J. (Corresponding author), Baggen, Y., Mahdad, M. & Dolmans, S. A. M., 15 Feb 2025, (E-pub ahead of print) In: Small Business Economics. XX, XResearch output: Contribution to journal › Article › Academic › peer-review
Open Access1 Citation (Scopus) -
Microfoundations of dynamic capabilities enabling scaling pathways of sustainability-oriented innovation business models
Mehrabi, S., Mahdad, M., Bijman, J., Cholez, C., Mesa, J. C. P. & Giagnocavo, C. (Corresponding author), Jan 2025, In: Business Strategy and the Environment. 34, 1, p. 849-871 23 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile4 Citations (Scopus)8 Downloads (Pure) -
The open innovation kaleidoscope: navigating pathways and overcoming failures
Mahdad, M. (Corresponding author) & Roshani, S., Jun 2025, In: Review of Managerial Science. 19, 6, p. 1637-1668 32 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile1 Citation (Scopus) -
Open strategizing for developing smart city food system: Stakeholder inclusion in practice
Mahdad, M. (Corresponding author), Minh, T. T., Dinh, T. T. & Vanhaverbeke, W. P. M., Jun 2024, In: Technology in Society. 77, 15 p., 102516.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile5 Citations (Scopus)54 Downloads (Pure) -
The Effect of Ugandan Coffee Farmers’ Role Identity on Their Experiential Learning
Ochago, R. (Corresponding author), Dentoni, D. & Mahdad, M., Dec 2024, In: Journal of Experiential Education. 47, 4, p. 767-800 34 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile1 Citation (Scopus)3 Downloads (Pure)
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Beyond the Plate: Unlocking Business Opportunities and Transforming Food Systems through Sidestreams
Mahdad, M. (Speaker)
30 Jan 2024Activity: Talk or presentation types › Keynote talk › Professional
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Journal of Small Business and Enterprise Development (Journal)
Mahdad, M. (Editorial board member)
2023 → …Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
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8th Annual World Open Innovation Conference, WOIC 2021
Mahdad, M. (Member of programme committee), Pieters, M. (Member of programme committee), Cloodt, M. M. A. H. (Member of programme committee), den Ouden, E. (Member of programme committee), Engelsberger, A. (Member of programme committee), De Marco, C. E. (Member of programme committee) & Flammini, S. (Member of programme committee)
1 Jan 2021 → 31 Dec 2021Activity: Participating in or organising an event types › Conference › Scientific
Courses
Press/Media
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Study Data from Wageningen University and Research Center Update Knowledge of Environment and Sustainability Research (Unpacking Ecosystem Dynamics In the Construction Industry: the Transition Toward Circular Construction Ecosystems)
22/08/23
1 item of Media coverage
Press/Media: Expert Comment