• Source: Scopus

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Personal profile

Research profile

Ksenia Podoynitsyna is an Associate Professor of Entrepreneurship at Eindhoven University of Technology (TU/e). Her research helps manage the uncertainties surrounding the initial ideation and scale-up of the new venture. Ksenia has expertise in such areas as business model innovation, resource constraints, real options and entrepreneurial decision-making.  

Her current focus is on business models and ecosystems for data-driven and sustainable businesses. Projects include implications of revenue model and feature innovations in the Apple app store, business model innovations in smart cities, and patterns in innovative sustainable business models. The latter project resulted in a tool for mapping the business model of a focal company together with its immediate ecosystem. This tool is distinctive for its focus on value exchanges between the focal firm and external actors, and the options for structuring both value creating and value capturing transfer.

Academic background

Ksenia Podoynitsyna obtained her PhD at TU/e. Her dissertation ‘Entrepreneurial risk-taking beyond bounded rationality: Risk factors, cognitive biases and strategies of new technology ventures’ was nominated for the prestigious Heizer dissertation award of the Entrepreneurship division of the Academy of Management. She is an Associate Professor in Data-Driven Entrepreneurship at JADS, the Joint Graduate School of Tilburg University and Eindhoven University of Technology.

Ksenia has published in journals such as Journal of Business Venturing, Entrepreneurship Theory and Practice, California Management Review, Journal of Product Innovation Management, and Strategic Organization. On top of this, she serves on the Research Committee of the Entrepreneurship Division of the Academy of Management. Ksenia has obtained funding for a number of research and teaching initiatives in the context of sustainable energy and data science, from the EU, EIT KIC InnoEnergy, and Philips among others.


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