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Personal profile

Research profile

Juan Xu graduated in 2014 at Tongji Univeristy(China) and ESC-Rennes Business School (France). Her master thesis is about the antecedents and contingent factors of firms‘ corporate social responsibility. Currently, she pursues a PhD at the school of industrial engineering and innovation sciences in the Innovation, Technology Entrepreneurship & Marketing group. Her research interests include serivce marketing, sales strategy, salespeople management(especially across cultural and psychological perspective) and relationship marketing.

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Research Output

Identifying, analyzing, and finding solutions to the sales lead black hole: A design science approach

van der Borgh, W. M., Xu, J. & Sikkenk, M. H., 2020, In : Industrial Marketing Management. 88, p. 136-151 16 p.

Research output: Contribution to journalArticleAcademicpeer-review