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Research profile

Juan Xu graduated in 2014 at Tongji Univeristy(China) and ESC-Rennes Business School (France). Her master thesis is about the antecedents and contingent factors of firms‘ corporate social responsibility. Currently, she pursues a PhD at the school of industrial engineering and innovation sciences in the Innovation, Technology Entrepreneurship & Marketing group. Her research interests include serivce marketing, sales strategy, salespeople management(especially across cultural and psychological perspective) and relationship marketing.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production


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