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Personal profile

Research profile

Joost Wouters is an assistant professor with the Innovation Technology Entrepreneurship & Marketing research group at the department of Industrial Engineering & Innovation Sciences. The group focuses on understanding and improving new business and product development processes within firms, organizations, and institutions in a high-tech context.

Academic background

Joost Wouters studied Mechanical Engineering at Fontys University of Applied Engineering (Eindhoven) and Economic Psychology at Tilburg University, where he obtained his MSc in 1987. The next five years he spent working in business-to-business marketing research, first with Indumar and later with Centrum voor Marketing Analyses. In 1992 he joined Eindhoven University of Technology (TU/e) as a lecturer in marketing. In 2000, he obtained his PhD at TU/e with his thesis on 'Customer service as a competitive marketing instrument : an industrial supply chain perspective'. He currently is assistant professor with the Innovation Technology Entrepreneurship & Marketing research group at the TU/e department of Industrial Engineering & Innovation Sciences.

Fingerprint Dive into the research topics where Joost P.M. Wouters is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Venture Business & Economics
Radical innovation Business & Economics
Innovators Business & Economics
Innovation Business & Economics
Opinion leaders Business & Economics
Product innovation Business & Economics
Agenda Business & Economics
Social norms Business & Economics

Research Output 1987 2009

How do innovators adopt radical innovations from new technology ventures?

Wouters, J. P. M. & Nijssen, E. J., 2009, Proceedings of the 2009 AMA Winter Marketing Educators Conference. Reynolds, K. & White, J. C. (eds.). Tampa, Florida, USA: American Marketing Association (AMA), p. 285-291

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Venture
Innovators
Radical innovation
Innovation
Technology adoption

The use of first reference customers in new product and service commercialization

Wouters, J. P. M., Benedetto, Di, A. C. & Nijssen, E. J., 2008, American Marketing Association. Austin, Texas

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Consumer acceptance of innovative mobile telecommunication services : integrating technology readiness into the technology acceptance model

Wouters, J. P. M., Schepers, J. J. L., Land, van 't, M. F. P. & Wetzels, M. G. M., 2007, Proceedings of the 36th European Marketing Academy Conference, May 22-25, 2007, Reykjavik, Iceland.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

86 Citations (Scopus)
2 Downloads (Pure)

A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships

Lindgreen, A., Palmer, R., Vanhamme, J. & Wouters, J. P. M., 2006, In : Industrial Marketing Management. 35, 1, p. 57-71

Research output: Contribution to journalArticleAcademicpeer-review

Customer relationship management
Customer relationship
Assessment tools
Relationship management
Key words
15 Citations (Scopus)

Recall effect of short message service (SMS) as a complementary marketing communications instrument

Wouters, J. P. M. & Wetzels, M. G. M., 2006, In : Journal of Advertising Research. 46, 2, p. 209-216

Research output: Contribution to journalArticleAcademicpeer-review

SMS
Marketing
communications
Railroad cars
marketing

Activities 1997 1997

  • 1 Workshop, seminar, course or exhibition

Symposium dynamiek in commerciële relaties, Eindhoven

Joost Wouters (Organiser)
16 Dec 1997

Activity: Participating in or organising an event typesWorkshop, seminar, course or exhibitionScientific

Courses

Entrepreneurial marketing

1/09/15 → …

Course

Marketing and innovation

1/09/07 → …

Course

Methodology for IE Research

1/09/19 → …

Course

Methodology for IE Research

1/09/12 → …

Course

New product marketing

1/09/13 → …

Course

Student theses

A breeding ground for innovation: peer-to-peer assistance in the hybrid model of innovation

Author: Visser, D., 31 May 2012

Supervisor: Wouters, J. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

File

Acceptatie en implementatiesucces: elektronische patiënten dossiers in het LUMC

Author: Smolders, D., 2006

Supervisor: Wouters, J. (Supervisor 1) & van Tuijl, H. (Supervisor 2)

Student thesis: Master

File

A decision support tool for the optimal product mix for ROC Eindhoven

Author: de Wijs, G., 31 Jul 2011

Supervisor: Flapper, S. (Supervisor 1) & Wouters, J. (Supervisor 2)

Student thesis: Master

File

Adverteren in de gedrukte media en online adverteren: een vergelijkend onderzoek

Author: Carrière, R., 31 Jan 2005

Supervisor: Wouters, J. (Supervisor 1)

Student thesis: Master

File

A first step towards customer-centricity: a case study at Advantech Europe

Author: van de Pol, D., 31 Dec 2009

Supervisor: Wouters, J. (Supervisor 1), de Jong, A. (Supervisor 2) & Schepers, J. (Supervisor 2)

Student thesis: Master

File