• 174 Citations
19872009

Research output per year

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Personal profile

Research profile

Joost Wouters is an assistant professor with the Innovation Technology Entrepreneurship & Marketing research group at the department of Industrial Engineering & Innovation Sciences. The group focuses on understanding and improving new business and product development processes within firms, organizations, and institutions in a high-tech context.

Academic background

Joost Wouters studied Mechanical Engineering at Fontys University of Applied Engineering (Eindhoven) and Economic Psychology at Tilburg University, where he obtained his MSc in 1987. The next five years he spent working in business-to-business marketing research, first with Indumar and later with Centrum voor Marketing Analyses. In 1992 he joined Eindhoven University of Technology (TU/e) as a lecturer in marketing. In 2000, he obtained his PhD at TU/e with his thesis on 'Customer service as a competitive marketing instrument : an industrial supply chain perspective'. He currently is assistant professor with the Innovation Technology Entrepreneurship & Marketing research group at the TU/e department of Industrial Engineering & Innovation Sciences.

Fingerprint Dive into the research topics where Joost P.M. Wouters is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Research Output

How do innovators adopt radical innovations from new technology ventures?

Wouters, J. P. M. & Nijssen, E. J., 2009, Proceedings of the 2009 AMA Winter Marketing Educators Conference. Reynolds, K. & White, J. C. (eds.). Tampa, Florida, USA: American Marketing Association (AMA), p. 285-291

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

  • The use of first reference customers in new product and service commercialization

    Wouters, J. P. M., Benedetto, Di, A. C. & Nijssen, E. J., 2008, American Marketing Association. Austin, Texas

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Consumer acceptance of innovative mobile telecommunication services : integrating technology readiness into the technology acceptance model

    Wouters, J. P. M., Schepers, J. J. L., Land, van 't, M. F. P. & Wetzels, M. G. M., 2007, Proceedings of the 36th European Marketing Academy Conference, May 22-25, 2007, Reykjavik, Iceland.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships

    Lindgreen, A., Palmer, R., Vanhamme, J. & Wouters, J. P. M., 2006, In : Industrial Marketing Management. 35, 1, p. 57-71

    Research output: Contribution to journalArticleAcademicpeer-review

  • 86 Citations (Scopus)
    2 Downloads (Pure)

    Recall effect of short message service (SMS) as a complementary marketing communications instrument

    Wouters, J. P. M. & Wetzels, M. G. M., 2006, In : Journal of Advertising Research. 46, 2, p. 209-216

    Research output: Contribution to journalArticleAcademicpeer-review

  • 15 Citations (Scopus)

    Activities

    • 1 Workshop, seminar, course or exhibition

    Symposium dynamiek in commerciële relaties, Eindhoven

    Joost Wouters (Organiser)
    16 Dec 1997

    Activity: Participating in or organising an event typesWorkshop, seminar, course or exhibitionScientific

    Courses

    Entrepreneurial marketing

    1/09/15 → …

    Course

    Entrepreneurship in action

    1/09/13 → …

    Course

    Marketing and innovation

    1/09/07 → …

    Course

    Methodology for IE Research

    1/09/19 → …

    Course

    Methodology for IE Research

    1/09/12 → …

    Course

    Student theses

    A breeding ground for innovation: peer-to-peer assistance in the hybrid model of innovation

    Author: Visser, D., 31 May 2012

    Supervisor: Wouters, J. (Supervisor 1) & Schepers, J. (Supervisor 2)

    Student thesis: Master

    File

    Acceptatie en implementatiesucces: elektronische patiënten dossiers in het LUMC

    Author: Smolders, D., 2006

    Supervisor: Wouters, J. (Supervisor 1) & van Tuijl, H. (Supervisor 2)

    Student thesis: Master

    File

    A decision support tool for the optimal product mix for ROC Eindhoven

    Author: de Wijs, G., 31 Jul 2011

    Supervisor: Flapper, S. (Supervisor 1) & Wouters, J. (Supervisor 2)

    Student thesis: Master

    File

    Adverteren in de gedrukte media en online adverteren: een vergelijkend onderzoek

    Author: Carrière, R., 31 Jan 2005

    Supervisor: Wouters, J. (Supervisor 1)

    Student thesis: Master

    File

    A first step towards customer-centricity: a case study at Advantech Europe

    Author: van de Pol, D., 31 Dec 2009

    Supervisor: Wouters, J. (Supervisor 1), de Jong, A. (Supervisor 2) & Schepers, J. (Supervisor 2)

    Student thesis: Master

    File