Projects per year
Personal profile
Research profile
Joost Wouters is an assistant professor with the Innovation Technology Entrepreneurship & Marketing research group at the department of Industrial Engineering & Innovation Sciences. The group focuses on understanding and improving new business and product development processes within firms, organizations, and institutions in a high-tech context.
Academic background
Joost Wouters studied Mechanical Engineering at Fontys University of Applied Engineering (Eindhoven) and Economic Psychology at Tilburg University, where he obtained his MSc in 1987. The next five years he spent working in business-to-business marketing research, first with Indumar and later with Centrum voor Marketing Analyses. In 1992 he joined Eindhoven University of Technology (TU/e) as a lecturer in marketing. In 2000, he obtained his PhD at TU/e with his thesis on 'Customer service as a competitive marketing instrument : an industrial supply chain perspective'. He currently is assistant professor with the Innovation Technology Entrepreneurship & Marketing research group at the TU/e department of Industrial Engineering & Innovation Sciences.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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- 1 Similar Profiles
Projects
- 1 Finished
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"Brabant Center of Entrepreneurship"
Keizer, J. A., van Weele, A. J., Wouters, J. P. M., Reymen, I. M. M. J., Royakkers, L. M. M., Snijders, C. C. P., Podoynitsyna, K. S., Schepers, J. J. L., Cloodt, M. M. A. H., Romme, A. G. L., Nijssen, E. J., Langerak, F., Weggeman, M. C. D. P. & Smits, J. M.
15/07/08 → 30/06/13
Project: Research direct
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How do innovators adopt radical innovations from new technology ventures?
Wouters, J. P. M. & Nijssen, E. J., 2009, Proceedings of the 2009 AMA Winter Marketing Educators Conference. Reynolds, K. & White, J. C. (eds.). Tampa, Florida, USA: American Marketing Association (AMA), p. 285-291Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
11 Downloads (Pure) -
The use of first reference customers in new product and service commercialization
Wouters, J. P. M., Benedetto, Di, A. C. & Nijssen, E. J., 2008, American Marketing Association. Austin, TexasResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
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Consumer acceptance of innovative mobile telecommunication services : integrating technology readiness into the technology acceptance model
Wouters, J. P. M., Schepers, J. J. L., Land, van 't, M. F. P. & Wetzels, M. G. M., 2007, Proceedings of the 36th European Marketing Academy Conference, May 22-25, 2007, Reykjavik, Iceland.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
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A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships
Lindgreen, A., Palmer, R., Vanhamme, J. & Wouters, J. P. M., 2006, In: Industrial Marketing Management. 35, 1, p. 57-71Research output: Contribution to journal › Article › Academic › peer-review
102 Citations (Scopus)2 Downloads (Pure) -
Recall effect of short message service (SMS) as a complementary marketing communications instrument
Wouters, J. P. M. & Wetzels, M. G. M., 2006, In: Journal of Advertising Research. 46, 2, p. 209-216Research output: Contribution to journal › Article › Academic › peer-review
18 Citations (Scopus)
Activities
- 1 Workshop, seminar, course or exhibition
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Symposium dynamiek in commerciële relaties, Eindhoven
Joost Wouters (Organiser)
16 Dec 1997Activity: Participating in or organising an event types › Workshop, seminar, course or exhibition › Scientific