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Student theses

A breeding ground for innovation: peer-to-peer assistance in the hybrid model of innovation

Author: Visser, D., 31 May 2012

Supervisor: Wouters, J. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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A comparative case study about the impact of customer co-creation implementations on the internal organization

Author: Hajjouji, M., 30 Nov 2010

Supervisor: Schepers, J. (Supervisor 1) & Nijssen, E. (Supervisor 2)

Student thesis: Master

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A customer segmentation based on multichannel use at a retailer in the ICT industry

Author: van Lieshout, E., 31 Dec 2010

Supervisor: Schepers, J. (Supervisor 1) & Konus, U. (Supervisor 2)

Student thesis: Master

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A first step towards customer-centricity: a case study at Advantech Europe

Author: van de Pol, D., 31 Dec 2009

Supervisor: Wouters, J. (Supervisor 1), de Jong, A. (Supervisor 2) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Ambivalence in a complex B-to-B innovation adoption process

Author: Derks, J., 31 Jul 2014

Supervisor: de Jong, A. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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An international internal helpdesk: understanding the use of and satisfaction of a helpdesk in an international context

Author: Pham, T., 30 Nov 2016

Supervisor: Nijssen, E. (Supervisor 1), Schepers, J. (Supervisor 2) & van der Borgh, W. (Supervisor 2)

Student thesis: Master

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Antecedents of sales force new product adoption and the effect of adoption on sales performance

Author: Janssens, T., 31 Aug 2015

Supervisor: Schepers, J. (Supervisor 1) & van der Borgh, W. (Supervisor 2)

Student thesis: Master

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Assessing Philips Consumer Lifestyle's consumer-centricity

Author: Kaufmann, T., 31 May 2011

Supervisor: Wouters, J. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Back to school!: should companies educate their customers?

Author: Fokkens, S., 30 Nov 2013

Supervisor: Wouters, J. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Communication with field service engineers: keeping them motivated and identified with the organization

Author: Rouschop, N., 30 Jun 2012

Supervisor: Schepers, J. (Supervisor 1) & Bipp, T. (Supervisor 2)

Student thesis: Master

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Communities of practice within DHV: how to apply the CoP concept to an international consulting and engineering firm

Author: Heinen, W., 31 Mar 2008

Supervisor: Berends, J. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Complaint handling in a consumer products company

Author: Valster, J., 31 Aug 2013

Supervisor: Schepers, J. (Supervisor 1) & Wouters, J. (Supervisor 2)

Student thesis: Master

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Customer-focused boundary-spanning at Philips Innovation Services

Author: Paauw, A., 31 Oct 2015

Supervisor: Gevers, J. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Customer oriented new service development in B-2-B situations

Author: Hu, S., 31 Dec 2009

Supervisor: Keizer, J. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Designing an e-course which people intend to use

Author: van der Wardt, R., 31 Aug 2014

Supervisor: Schepers, J. (Supervisor 1) & van der Borgh, W. (Supervisor 2)

Student thesis: Master

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Designing viable networked business models for the internet of things

Author: van der Mierden, A., 31 Aug 2015

Supervisor: Reymen, I. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Drawing up a business context specific product innovation strategy for regulated R&D companies and applying it at Liandon

Author: Schuring, F., 31 Mar 2012

Supervisor: Langerak, F. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Effects of apps on consumer behavior of smartphones and telecommunication providers: feature fatigue vs. mass customization

Author: Agterhuis, D., 31 Aug 2012

Supervisor: Wouters, J. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Effects of similarity-to-peers on perceived value and intention to participate in virtual communities

Author: Smet, P., 30 Nov 2009

Supervisor: Schepers, J. (Supervisor 1) & Nijssen, E. (Supervisor 2)

Student thesis: Master

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Exploring blockchain business models with the customer as a key supplier

Author: Rensen, B., 28 Feb 2019

Supervisor: Walrave, B. (Supervisor 1), Dolmans, S. (Supervisor 2) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Factors that explain actual marketing-generated lead follow-up

Author: van Nies, S., 29 Sep 2017

Supervisor: van der Borgh, W. (Supervisor 1), Schepers, J. (Supervisor 2) & Maira, E. (Supervisor 2)

Student thesis: Master

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Feasibility analysis in the product development process of the Desol desalination technology

Author: Donders, T., 31 Oct 2008

Supervisor: Lambert, A. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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How organizational complaint handling and customers' prior experience drive customer satisfaction

Author: Verhoeven, M., 31 Oct 2019

Supervisor: Gelper, S. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Implementing stage-gate in a NSD context: the case of an engineering KIBS

Author: Essers, J., 31 Mar 2014

Supervisor: Schepers, J. (Supervisor 1) & Langerak, F. (Supervisor 2)

Student thesis: Master

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Improve the innovation capacity with a virtual employee community

Author: Bertens, R., 30 Jun 2009

Supervisor: de Jong, A. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Improving the application of the NPS methodology in the online context at Philips

Author: Stoop, J., 30 Sep 2009

Supervisor: Nijssen, E. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Improving the promotion forecasting accuracy at Unilever Netherlands

Author: van der Poel, M., 31 Aug 2010

Supervisor: van Donselaar, K. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Improving the sales force performance in the market of dredge equipment: analysis of a CRM solution and the conditions for successful implementation

Author: Bouter, A., 31 Oct 2011

Supervisor: Angelov, S. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Influencing customer perceptions and behavior by managing front-line employees: a study on the effects of aesthetic and emotional labor

Author: Mennen, M., 5 Jul 2017

Supervisor: Schepers, J. (Supervisor 1), van der Borgh, W. (Supervisor 2) & Mullick, S. (Supervisor 2)

Student thesis: Master

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Innovating through customer co-creation in virtual communities, from a SME perspective

Author: de Keijzer, A., 31 Aug 2010

Supervisor: de Jong, A. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Knowledge integration: creating a more customer centric innovation trajectory in a b2b setting

Author: Jochems, H., 28 Feb 2013

Supervisor: Schepers, J. (Supervisor 1) & Langerak, F. (Supervisor 2)

Student thesis: Master

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Knowledge sharing in virtual teams

Author: van der Aa, R., 30 Sep 2009

Supervisor: Schepers, J. (Supervisor 1) & de Jong, A. (Supervisor 2)

Student thesis: Master

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Meta-analytical review of the antecedents and consequences of in-role and extra-role behavior

Author: Peters, S., 31 Aug 2015

Supervisor: Schepers, J. (Supervisor 1) & van der Borgh, W. (Supervisor 2)

Student thesis: Master

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NPD speed and first-to-market: the innovator's response to radical innovations containing benefits and deficiencies

Author: Alkemade, C., 31 Jul 2011

Supervisor: Wouters, J. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Online service recovery: should organizations respond to negative eWoM

Author: van Erp, H., 30 Jun 2014

Supervisor: Schepers, J. (Supervisor 1) & Rispens, S. (Supervisor 2)

Student thesis: Master

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On the investigation of the content of organization profiles disseminated through LinkedIn: towards an e-recruiting strategy

Author: Overeem, J., 31 Aug 2012

Supervisor: Bipp, T. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Proposing a generic online lead scoring model for a B2C market

Author: Swelsen, C., 31 Jul 2019

Supervisor: Raassens, N. (Supervisor 1), Schepers, J. (Supervisor 2) & Bonnin Roca, J. (Supervisor 2)

Student thesis: Master

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Prototyping for software applications: does it improve adoption?

Author: van Lierop, D., 27 Sep 2019

Supervisor: Schepers, J. (Supervisor 1) & Langerak, F. (Supervisor 2)

Student thesis: Master

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Revenue model innovation for (Dutch) strategic consultants in an international environment

Author: Vossers, E., 31 May 2013

Supervisor: Konus, U. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Robo-advisors for financial services: the effect of proactivity and human intervention on customer evaluations

Author: Haenen, A., 29 Sep 2017

Supervisor: Schepers, J. (Supervisor 1), Nijssen, E. (Supervisor 2) & Wouters, J. (Supervisor 2)

Student thesis: Master

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Sales-marketing-R&D integration: a knowledge broker perspective

Author: van Genugten, S., 31 Jul 2014

Supervisor: de Jong, A. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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Service in the 21st century

Author: Veenis, R., 16 Dec 2016

Supervisor: Schepers, J. (Supervisor 1) & Nijssen, E. (Supervisor 2)

Student thesis: Master

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Service model differentiation: ensure correct allocation of resources and cost at the operations department at Plantronics EMEA

Author: van den Boomen, J., 31 Aug 2009

Supervisor: Dellaert, N. (Supervisor 1) & Schepers, J. (Supervisor 2)

Student thesis: Master

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