If you made any changes in Pure these will be visible here soon.

Personal profile


“My passion: To understand and develop technology for behavior change.”

Research profile

Jaap Ham is an Associate Professor in the Industrial Engineering & Innovation Sciences at Eindhoven University of Technology (TU/e). His research ambition is to be leading in the field of (Ambient) Persuasive Technology, studying the basic and applied mechanisms of how technology can influence people. In his research, Jaap focuses on ambient forms of technology (such as lighting and behavior change in Virtual Reality) and social forms of technology (such as social robots) to influence people with, and on influencing two kinds of behavior: health behavior (for example  exercise behavior, medication adherence) and sustainability (energy conservation, littering, etc.). 

The aim of dr. Ham’s research is to rigorously answer theory-driven and problem-driven questions, preferably in applied settings, contributing to creating effective applications. He studies these questions in a team of researchers with interdisciplinary backgrounds, and in close collaboration with industry (such as Philips Research, DAF, Smart Homes, Enversed).  Jaap enjoys working in continuously changing, creative environments, investigating commercially interesting, effective solutions for societal problems and has set up a large (international) network of researchers and innovators from industry and academia. 

Academic background

Jaap Ham obtained his PhD in Social Psychology and Social Cognition from Radboud University Nijmegen in 1994. At Utrecht University, he investigated the social cognition of social justice as a post-doc. He joined TU/e in 2007 as an Assistant Professor and became Associate Professor in 2012. In close interaction with his scientific work, dr. Ham also provides consultancy to startups and industry to help develop the most effective behavior change innovations.  

Dr. Ham has won several Best Paper and Best Teacher awards, has published more than 100 journal papers (e.g, Psychology, Health & Medicine, Journal of Environmental Psychology and International Journal of Human-Computer Interaction) and conference proceedings papers. He has organized several scientific conferences (e.g. ICSR2011, Symbiotic 2017), and has served on many program committees, and as program chair of Persuasive2017.

Dr. Ham has acquired several large research grants (e.g., the H2020 MAMEM project), has supervised a large number of PhD students, and has extensive experience in managing research projects and academic affairs.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2015 2018

MAMEM: Multimedia Authoring and Management using your Eyes and Mind (MAMEM)

Ham, J., Ham, J., van der Avoird, M., Fountoukidou, S., Matzat, U., Vereggen - Tielemans, T. & Vereggen - Tielemans, T.


Project: Research direct

Research Output 2004 2019

1 Citation (Scopus)

A dual-process view on medication adherence: the role of affect

Kleppe, M., Lacroix, J. P. W., Ham, J. R. C. & Midden, C. J. H., 1 Jul 2019, In : Journal of Health Psychology. 24, 8, p. 1033-1042 10 p.

Research output: Contribution to journalArticleAcademicpeer-review

Medication Adherence
Cross-Sectional Studies
Delivery of Health Care
Costs and Cost Analysis

Assessing the effect of persuasive robots interactive social cues on users’ psychological reactance, liking, trusting beliefs and compliance

Ghazali, A. S., Ham, J., Barakova, E. & Markopoulos, P., 14 Mar 2019, In : Advanced Robotics. 33, 7-8, p. 325-337

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

Designing social cues for effective persuasive robots

Shazwani binti Ghazali, A., 16 Apr 2019, Eindhoven: Technische Universiteit Eindhoven. 126 p.

Research output: ThesisPhd Thesis 1 (Research TU/e / Graduation TU/e)Academic

Open Access

Effects of an artificial agent as a behavioral model on motivational and learning outcomes

Fountoukidou, S., Ham, J., Matzat, U. & Midden, C., 1 Aug 2019, In : Computers in Human Behavior. 97, p. 84-93 10 p.

Research output: Contribution to journalArticleAcademicpeer-review

Task Performance and Analysis
Self Efficacy

Effects of a virtual model’s pitch and speech rate on affective and cognitive learning

Fountoukidou, S., Matzat, U., Ham, J. & Midden, C., 1 Jan 2019, Persuasive Technology: Development of Persuasive and Behavior Change Support Systems - 14th International Conference, PERSUASIVE 2019, Proceedings. Karapanos, E., Kyza, E., Oinas-Kukkonen, H., Karppinen, P. & Win, K. T. (eds.). Cham: Springer, p. 16-27 12 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 11433 LNCS)

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Behavioral Modeling
Virtual Agents


ASPO Dissertatieprijs 2004

Jaap Ham (Recipient), 2004

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Beste Paper Award Persuasive conference 2014

Jaap Ham (Recipient), 2014

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Best Paper Award

Jaap Ham (Recipient), 2015

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Best Paper Award Persiasive conference 2009

Jaap Ham (Recipient), 2009

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Best Paper Award Persuasive conference 2013

Jaap Ham (Recipient), 2013

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Activities 2008 2011

  • 2 Contributed talk
  • 1 Conference

9th Biennial Conference on Environmental Psychology, September 26-28, 2011, Eindhoven, The Netherlands

Jaap R.C. Ham (Speaker)
26 Sep 2011

Activity: Talk or presentation typesContributed talkScientific

2nd International Conference on Human-Robot Personal Relationships, Leiden

Jaap R.C. Ham (Speaker)
12 Jun 2009

Activity: Talk or presentation typesContributed talkScientific

conference; Pervasive 2008; 2008-05-19; 2008-05-22

Jaap R.C. Ham (Organiser)

Activity: Participating in or organising an event typesConferenceScientific

Student theses

Accepting and engaging with a real-time location system in a hospital context

Author: Jochem, R., 31 Mar 2016

Supervisor: Ham, J. (Supervisor 1) & Huldtgren, A. (Supervisor 2)

Student thesis: Master


A comparison of the effect of normative influences on recycling behaviour using virtual versus real manipulations

Author: Bokhorst, R., 31 May 2012

Supervisor: Ham, J. (Supervisor 1) & Midden, C. (Supervisor 2)

Student thesis: Master


A matter of time: the influence of context-based timing on compliance with well-being triggers

Author: van Schendel, J., 30 Sep 2015

Supervisor: Ham, J. (Supervisor 1) & Demerouti, E. (Supervisor 2)

Student thesis: Master


An embodied cognition approach to litter reduction: the grouding of clean in shininess

Author: Wiltink, C., 30 Apr 2011

Supervisor: Ham, J. (Supervisor 1), Midden, C. (Supervisor 2) & Broeders, R. (Supervisor 2)

Student thesis: Master