• 252 Citations

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile


Dominance hierarchies are an evolutionary burden that hinder well-being of humans in general and equality among genders in particular. 

Research profile

Gerrit Rooks is an Assistant Professor of Human Technology Interaction at Eindhoven University of Technology (TU/e). He is interested in how humans are embedded in a social context, which consists of network of relations and institutions, and how this social embeddedness affects their innovative and general performance. At present, Gerrit plans to continue his work on entrepreneurial networking, how networking technology can help elderly, and gender differences in network perception. Research findings, which have been applied in networking trainings and a network tool, include the following:

- There is an optimal amount of network embeddedness for entrepreneurs. When an entrepreneur is embedded in a close-knitted network, she may lose touch with the wider global network and miss innovative opportunities. When an entrepreneur is embedded in very open, sparse network, she may lose the benefits of the collaborative advantages that a close-knitted network offers.

- Men and women perceive their network in different ways, which may offer an explanation for the “network paradox” that women are better at social and network cognition, but somehow their networks are less resourceful. Gerrit’s research shows that the socio-cognitive advantages that women have over men, are nullified in dominance hierarchies (which are omnipresent in our organizations)

Academic background

Gerrit Rooks obtained an MSc at Groningen University in Social Psychology & Statistics and Measurement Theory. His MSc thesis was entitled “A poisson regression model of the effect of absenteeism culture on individual absenteeism”. He obtained a PhD in Sociology at Utrecht University with a thesis entitled Strategic Management of Purchasing Transactions”He is working at a visiting professor at Makerere University Business School in Uganda since 2006, providing workshops to local staff twice a year, and supervising PhD students.  

Fingerprint Dive into the research topics where Gerrit Rooks is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 252 Citations
  • 24 Article
  • 1 Book
  • 1 Chapter
  • 1 Phd Thesis 4 Research NOT TU/e / Graduation NOT TU/e)

A sociological view on hierarchical failure: The effect of organizational rules on exchange performance in buyer-supplier transactions

Rooks, G., Snijders, C. C. P. & Tazelaar, F., 2020, Advances in the sociology of trust and cooperation: Theory, experiments, and field studies. Mouton de Gruyter

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Learning mobile money in social networks: comparing a rural and urban region in Uganda

Kiconco, R. I., Rooks, G. & Snijders, C., 1 Feb 2020, In : Computers in Human Behavior. 103, p. 214-225 12 p.

Research output: Contribution to journalArticleAcademicpeer-review

  • A skills perspective on the adoption and use of mobile money services in Uganda

    Kiconco, R. I., Rooks, G., Solano, G. & Matzat, U., 1 Nov 2019, In : Information Development. 35, 5, p. 724-738 15 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  • 3 Citations (Scopus)

    When problems lead to ideas: the roles of daily vigor and social interactions

    Groenewoudt, A. C., Rooks, G. & van Gool, P. J. R., 1 Sep 2019, In : The Journal of Creative Behavior. 53, 3, p. 286-297 12 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  • 3 Downloads (Pure)

    How is service procurement different from goods procurement? Exploring ex ante costs and ex post problems in IT procurement

    Wynstra, F., Rooks, G. & Snijders, C., 1 Mar 2018, In : Journal of Purchasing and Supply Management. 24, 2, p. 83-94 12 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  • 7 Citations (Scopus)
    3 Downloads (Pure)


    Changing the Mindset of Ugandan Entrepreneurs: From Muppets to Gazettes

    Gerrit Rooks (Recipient), Nov 2014

    Prize: NWOOtherScientific

  • Netwerken is een werkwoord. De netwerkende inkoopmanager in beeld.

    Gerrit Rooks (Recipient), Apr 2014

    Prize: OtherDiscipline relatedProfessional

    Succesful service design and supply in service triads.

    Gerrit Rooks (Recipient), Apr 2010

    Prize: OtherDiscipline relatedProfessional

    Student theses

    Assessing political responsibility of transnational advocacy networks through social network analysis: an empirical study

    Author: Nnafie, S., 31 Aug 2010

    Supervisor: Romijn, H. (Supervisor 1) & Rooks, G. (Supervisor 2)

    Student thesis: Master


    Behaviour in conflict scenarios in a smart office environment

    Author: Martin, D., 29 Mar 2019

    Supervisor: Rooks, G. (Supervisor 1) & de Kort, Y. (Supervisor 2)

    Student thesis: Master


    De innovatiegeneigdheid van de Nederlandse gemeenten

    Author: Bussing, S., 31 May 2006

    Supervisor: Rooks, G. (Supervisor 1)

    Student thesis: Master