Ed J. Nijssen

Research output

Research output per year 1992 2021

• 605 Citations
• 34 Article
• 33 Conference contribution
• 12 Report
• 6 Paper
• 16 More
  • 6 Other contribution
  • 5 Book
  • 4 Other
  • 1 Phd Thesis 4 Research NOT TU/e / Graduation NOT TU/e)

Research output per year

Research output per year

Search results

• 2017

  Entrepreneurial marketing : an effectual approach

  Nijssen, E. J., 2017, 2nd ed. New York: Routledge Taylor & Francis Group. 169 p.

  Research output: Book/Report › Book › Academic

  • Entrepreneurial Marketing
  • Marketing
  • New Products
  • Marketing Concept
  • Segmentation

• Marketingstrategie: praktische inzichten voor een succesvol marketingplan

  Frambach, R. T. & Nijssen, E. J., 2017, 6e ed. Groningen/Houten: Noordhoff. 204 p.

  Research output: Book/Report › Book › Professional
• 2014

  Entrepreneurial marketing : an effectual approach

  Nijssen, E. J., 2014, London: Routledge Taylor & Francis Group. 149 p.

  Research output: Book/Report › Book › Academic

  • Entrepreneurial Marketing
  • New Products
  • Effectuation
  • Marketing Function
  • Marketing Concept
  5 Citations (Scopus)
• 2013

  Marketingstrategie, praktische handreikingen voor een effectief strategisch marketingplan

  Frambach, R. & Nijssen, E. J., 2013, 5e ed. Groningen/Houten: Noordhoff Uitgevers. 206 p.

  Research output: Book/Report › Book › Professional
• 2009

  Marketingstrategie : praktische handreikingen voor een effectief en onderbouwd strategisch marketingplan

  Frambach, R. T. & Nijssen, E. J., 2009, 4e dr. ed. Groningen: Noordhoff. 215 p.

  Research output: Book/Report › Book › Academic