Projects per year
Personal profile
Quote
As Peter Drucker said: “The purpose of a business [or entrepreneur] is to create customers.” So, if you want to find out whether your new technology or application holds potential get out there and look for customers! However, if even venturous customers are not interested, you probably should think again. And, please note that in contrast to what designers often think: users and customers are often not the same!
Research profile
Ed Nijssen is a Professor of Technology Marketing at the Innovation, Technology Entrepreneurship and Marketing (ITEM) group of the School of Industrial Engineering, Eindhoven University of Technology (TU/e). His areas of expertise include strategic sales and marketing and entrepreneurial marketing for radical and incremental innovations.
His research interest focuses on marketing and innovation (e.g., adoption of new products, NPD tools, self-service technologies, social media, marketing/sales—R&D interface, branding), sales research (e.g., sales organization, selling new products, value/solution selling), service research (e.g., innovation in the front line, brand advocacy) and marketing strategy. Recently work focuses, in particular, on servitization (i.e. developing, manufacturing and selling of solutions). Servitization requires integrating hard and software but also a fundamental change in organizational culture to reap benefits from this approach.
Academic background
Ed Nijssen holds a PhD from Tilburg University (The Netherlands). He was a visiting professor at Michigan State University, New York University, and Bocconi University (Italy), and taught PhD courses on cross cultural research methods at the Swedish School of Economics and Business (Helsinki), Fudan (Shanghai) and Vaasa University (Vaasa, Finland). He also served two terms on the Executive Committee of the European Marketing Academy. Ed is on the review boards of Industrial Marketing Management and Journal of Product Innovation Management. He is also active in accreditation committees for NVAO/VLUHR, as consultant, and as a professional trainer in executive education. Together with Link Magazine he organized several round tables e.g., on the subject of servitization.
Ed has published in the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of International Marketing, Journal of Product Innovation Management, Journal of Business Research, and Long Range Planning among others, and he is the author of several books, including Marketing Strategy, and Entrepreneurial Marketing, an effectual approach. He has won several ‘teacher of the year’ awards and prizes for his articles.
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Network
Projects
- 1 Active
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SMART-SPACE
den Ouden, E., den Ouden, E., Romme, A. G. L. (., Talmar, M., van Broeckhoven, B., Sens, F., Chakraborty, S. & Nijssen, E. J.
31/05/18 → 30/07/21
Project: Research direct
Research output
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How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling
de Jong, A., Zacharias, N. & Nijssen, E. J., Mar 2021, In : Journal of the Academy of Marketing Science. 49, 2, p. 304-326 23 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access -
Een rijk leven zonder bezit
Verdonk, A. & Nijssen, E. J., 1 Sep 2020, In : Lichtkogel : Trenddossier. 2020, 2, p. 54-55Research output: Contribution to journal › Article › Professional
Open Access -
How important is alignment of social media use and R&D–Marketing cooperation for innovation success?
Nijssen, E. & Ordanini, A., Aug 2020, In : Journal of Business Research. 116, p. 1-12 12 p.Research output: Contribution to journal › Article › Academic › peer-review
1 Citation (Scopus) -
Reducing food waste through digital platforms: A quantification of cross-side network effects
Mullick, S., Raassens, N., Haans, H. M. R. & Nijssen, E., 7 Oct 2020, (Accepted/In press) In : Industrial Marketing Management. XX, XXResearch output: Contribution to journal › Article › Academic › peer-review
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Studying the antecedents and outcome of social media use by salespeople using a MOA framework
Guenzi, P. & Nijssen, E., 1 Oct 2020, In : Industrial Marketing Management. 90, p. 346-359 14 p.Research output: Contribution to journal › Article › Academic › peer-review
Prizes
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Best Paper Award, International Marketing Track
Nijssen, Ed J. (Recipient), 18 Feb 2011
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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Best Paper Award, Research Method track AMA Winter Marketing Educator's Conference 2010
Nijssen, Ed J. (Recipient), 19 Feb 2010
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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Highly Commended Award. (2016) Robert Johnston Award
Nijssen, Ed J. (Recipient) & Schepers, Jeroen J.L. (Recipient), 2017
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Activities
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Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling
Ed J. Nijssen (Speaker)
13 Feb 2020 → 14 Feb 2020Activity: Talk or presentation types › Contributed talk › Scientific
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Industrial Marketing Management (Journal)
Ed J. Nijssen (Editorial board member)
2020Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
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Journal of Product Innovation Management (Journal)
Ed J. Nijssen (Editorial board member)
2020Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
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Servitization
Néomie Raassens (Organiser), Ed J. Nijssen (Organiser) & Alex A. Alblas (Organiser)
29 Oct 2019Activity: Participating in or organising an event types › Workshop, seminar, course or exhibition › Professional
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Servitization
Néomie Raassens (Organiser), Ed J. Nijssen (Organiser) & Alex A. Alblas (Organiser)
28 Jun 2019Activity: Participating in or organising an event types › Workshop, seminar, course or exhibition › Professional
Courses
Press / Media
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Servitization: Participants have better insights into servitization readiness [Servitization: Platformdeelnemers hebben beter beeld van hoe servitization ready ze zijn]
Néomie Raassens, Ed J. Nijssen & Alex A. Alblas
12/12/19
1 Media contribution
Press/Media: Public Engagement Activities
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Overcome barriers to servitization [Barrières voor servitization overwinnen]
Néomie Raassens, Ed J. Nijssen & Alex A. Alblas
9/09/19
1 Media contribution
Press/Media: Public Engagement Activities