Projects per year
Personal profile
Quote
As Peter Drucker said: “The purpose of a business [or entrepreneur] is to create customers.” So, if you want to find out whether your new technology or application holds potential get out there and look for customers! However, if even venturous customers are not interested, you probably should think again. And, please note that in contrast to what designers often think: users and customers are often not the same!
Research profile
Ed Nijssen is a Professor of Technology Marketing at the Innovation, Technology Entrepreneurship and Marketing (ITEM) group of the School of Industrial Engineering, Eindhoven University of Technology (TU/e). His areas of expertise include strategic sales and marketing and entrepreneurial marketing for radical and incremental innovations.
His research interest focuses on marketing and innovation (e.g., adoption of new products, NPD tools, self-service technologies, social media, marketing/sales—R&D interface, branding), sales research (e.g., sales organization, selling new products, value/solution selling), service research (e.g., innovation in the front line, brand advocacy) and marketing strategy. Recently work focuses, in particular, on servitization (i.e. developing, manufacturing and selling of solutions). Servitization requires integrating hard and software but also a fundamental change in organizational culture to reap benefits from this approach.
Academic background
Ed Nijssen holds a PhD from Tilburg University (The Netherlands). He was a visiting professor at Michigan State University, New York University, and Bocconi University (Italy), and taught PhD courses on cross cultural research methods at the Swedish School of Economics and Business (Helsinki), Fudan (Shanghai) and Vaasa University (Vaasa, Finland). He also served two terms on the Executive Committee of the European Marketing Academy. Ed is on the review boards of Industrial Marketing Management and Journal of Product Innovation Management. He is also active in accreditation committees for NVAO/VLUHR, as consultant, and as a professional trainer in executive education. Together with Link Magazine he organized several round tables e.g., on the subject of servitization.
Ed has published in the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of International Marketing, Journal of Product Innovation Management, Journal of Business Research, and Long Range Planning among others, and he is the author of several books, including Marketing Strategy, and Entrepreneurial Marketing, an effectual approach. He has won several ‘teacher of the year’ awards and prizes for his articles.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Fingerprint
- 1 Similar Profiles
Network
Projects
- 2 Finished
-
SMART-SPACE
den Ouden, E., Romme, A. G. L., Talmar, M., van Broeckhoven, B., Sens, F., Chakraborty, S., Nijssen, E. J. & Valkenburg, A. C.
31/05/18 → 31/03/22
Project: Research direct
-
"Brabant Center of Entrepreneurship"
Keizer, J. A., van Weele, A. J., Wouters, J. P. M., Reymen, I. M. M. J., Royakkers, L. M. M., Snijders, C. C. P., Podoynitsyna, K. S., Schepers, J. J. L., Cloodt, M. M. A. H., Romme, A. G. L., Nijssen, E. J., Langerak, F., Weggeman, M. C. D. P. & Smits, J. M.
15/07/08 → 30/06/13
Project: Research direct
-
The Relationship Between Digital Solution Selling and Value-Based Selling: A Motivation-Opportunity-Ability (MOA) Perspective
Guenzi, P. & Nijssen, E. J., 13 Feb 2023, In: European Journal of Marketing. 57, 3, p. 745-770 26 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile2 Citations (SciVal)229 Downloads (Pure) -
Unleash the Power of the Installed Base: Identifying Cross-selling Opportunities from Solution Offerings
van der Borgh, M., Nijssen, E. J. & Schepers, J. J. L., 1 Jan 2023, In: Industrial Marketing Management. 108, p. 122-133 12 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile29 Downloads (Pure) -
A systematic review of industry-level applications of Technology roadmapping: evaluation and design propositions for roadmapping practitioners
Chakraborty, S., Nijssen, E. J. & Valkenburg, R., Jun 2022, In: Technological Forecasting and Social Change. 179, 19 p., 121141.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile3 Citations (Scopus)34 Downloads (Pure) -
Bridging the gap between B2B and B2C: Thought leadership in industrial marketing - A systematic literature review and propositions.
Neuhaus, T., Millemann, J. A. & Nijssen, E. J., Oct 2022, In: Industrial Marketing Management. 106, p. 99-111 13 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile1 Citation (Scopus)123 Downloads (Pure) -
De (wurg)greep van de abonnementeneconomie
Beens, P. & Nijssen, E. J., 28 Mar 2022Research output: Non-textual form › Web publication/site › Popular
Open Access
Prizes
-
Best Paper Award, International Marketing Track
Nijssen, Ed J. (Recipient), 18 Feb 2011
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
-
Best Paper Award, Research Method track AMA Winter Marketing Educator's Conference 2010
Nijssen, Ed J. (Recipient), 19 Feb 2010
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
-
Highly Commended Award. (2016) Robert Johnston Award
Nijssen, Ed J. (Recipient) & Schepers, Jeroen J.L. (Recipient), 2017
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Activities
-
5th Industrial Marketing Management Summit
Ed J. Nijssen (Speaker), Jeroen J.L. Schepers (Speaker) & W. (Michel) van der Borgh (Speaker)
20 Jan 2022 → 21 Jan 2022Activity: Talk or presentation types › Contributed talk › Scientific
-
Phd thesis defense committee
Ed J. Nijssen (Examiner)
2 Jul 2021Activity: Examination types › Examination › Scientific
-
“Future of Systems Engineering and Servitiziation,”
Ed J. Nijssen (Speaker)
14 Apr 2021Activity: Talk or presentation types › Keynote talk › Professional
-
Selection committee Associate professor of marketing, Copenhagen Business School
Ed J. Nijssen (Consultant)
Apr 2021Activity: Consultancy types › Consultancy › Scientific
-
National Phd Evaluation committee
Ed J. Nijssen (Examiner)
Jan 2021Activity: Examination types › Examination › Scientific
Courses
Press/Media
-
Servitization: Participants have better insights into servitization readiness [Servitization: Platformdeelnemers hebben beter beeld van hoe servitization ready ze zijn]
Néomie Raassens, Ed J. Nijssen & Alex A. Alblas
12/12/19
1 Media contribution
Press/Media: Public Engagement Activities
-
Overcome barriers to servitization [Barrières voor servitization overwinnen]
Néomie Raassens, Ed J. Nijssen & Alex A. Alblas
9/09/19
1 Media contribution
Press/Media: Public Engagement Activities