Projects per year
Personal profile
Quote
As Peter Drucker said: “The purpose of a business [or entrepreneur] is to create customers.” So, if you want to find out whether your new technology or application holds potential get out there and look for customers! However, if even venturous customers are not interested, you probably should think again. And, please note that in contrast to what designers often think: users and customers are often not the same!
Research profile
Ed Nijssen is a Professor of Technology Marketing at the Innovation, Technology Entrepreneurship and Marketing (ITEM) group of the School of Industrial Engineering, Eindhoven University of Technology (TU/e). His areas of expertise include strategic sales and marketing and entrepreneurial marketing for radical and incremental innovations.
His research interest focuses on marketing and innovation (e.g., adoption of new products, NPD tools, self-service technologies, social media, marketing/sales—R&D interface, branding), sales research (e.g., sales organization, selling new products, value/solution selling), service research (e.g., innovation in the front line, brand advocacy) and marketing strategy. Recently work focuses, in particular, on servitization (i.e. developing, manufacturing and selling of solutions). Servitization requires integrating hard and software but also a fundamental change in organizational culture to reap benefits from this approach.
Academic background
Ed Nijssen holds a PhD from Tilburg University (The Netherlands). He was a visiting professor at Michigan State University, New York University, and Bocconi University (Italy), and taught PhD courses on cross cultural research methods at the Swedish School of Economics and Business (Helsinki), Fudan (Shanghai) and Vaasa University (Vaasa, Finland). He also served two terms on the Executive Committee of the European Marketing Academy. Ed is on the review boards of Industrial Marketing Management and Journal of Product Innovation Management. He is also active in accreditation committees for NVAO/VLUHR, as consultant, and as a professional trainer in executive education. Together with Link Magazine he organized several round tables e.g., on the subject of servitization.
Ed has published in the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of International Marketing, Journal of Product Innovation Management, Journal of Business Research, and Long Range Planning among others, and he is the author of several books, including Marketing Strategy, and Entrepreneurial Marketing, an effectual approach. He has won several ‘teacher of the year’ awards and prizes for his articles.
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Network
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Projects
- 1 Active
SMART-SPACE
den Ouden, E., den Ouden, E., Romme, A. G. L. (., Talmar, M., Khabir, S., van Broeckhoven, B., Sens, F., Chakraborty, S. & Nijssen, E.
31/05/18 → 30/07/21
Project: Research direct
Research Output
How important is alignment of social media use and R&D–Marketing cooperation for innovation success?
Nijssen, E. & Ordanini, A., Aug 2020, In : Journal of Business Research. 116, p. 1-12 12 p.Research output: Contribution to journal › Article › Academic › peer-review
Balancing frontliners’ customer- and coworker-directed behaviors when serving business customers: special session: advances in research on frontline employees’ ambidexterity
van der Borgh, W. M., de Jong, A. & Nijssen, E. J., Feb 2019.Research output: Contribution to conference › Paper › Academic
Balancing frontliners’ customer- and coworker-directed behaviors when serving business customers
van der Borgh, M., de Jong, A. & Nijssen, E., 1 Aug 2019, In : Journal of Service Research. 22, 3, p. 323-344 22 p.Research output: Contribution to journal › Article › Academic › peer-review
1
Citation
(Scopus)
Defining the leader and the follower in a two-sided market problem: an inactivity analysis in the food waste industry
Mullick, S., Nijssen, E. J. & Raassens, N., 2019.Research output: Contribution to conference › Paper › Academic
Defining the leader and the follower in a two-sided market problem: an inactivity analysis in the food waste industry
Mullick, S., Raassens, N. & Nijssen, E. J., 2019, Proceedings of the 41st Annual ISMS Marketing Science Conference 2019. INFORMS Institute for Operations Research and the Management Sciences, p. 118 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Prizes
Best Paper Award, International Marketing Track
Ed Nijssen (Recipient), 18 Feb 2011
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Best Paper Award, Research Method track AMA Winter Marketing Educator's Conference 2010
Ed Nijssen (Recipient), 19 Feb 2010
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Highly Commended Award. (2016) Robert Johnston Award
Ed Nijssen (Recipient) & J.J.L. Schepers (Recipient), 2017
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Activities
Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling
Ed J. Nijssen (Speaker)14 Feb 2020 → 16 Feb 2020
Activity: Talk or presentation types › Invited talk › Scientific
Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling
Ed J. Nijssen (Speaker)13 Feb 2020 → 14 Feb 2020
Activity: Talk or presentation types › Contributed talk › Scientific
Servitization
Néomie Raassens (Organiser), Ed J. Nijssen (Organiser), Alex A. Alblas (Organiser)29 Oct 2019
Activity: Participating in or organising an event types › Workshop, seminar, course or exhibition › Professional
Servitization
Néomie Raassens (Organiser), Ed J. Nijssen (Organiser), Alex A. Alblas (Organiser)28 Jun 2019
Activity: Participating in or organising an event types › Workshop, seminar, course or exhibition › Professional
Servitization & Selling, Concept and Challenges
Ed J. Nijssen (Speaker)12 Jun 2019
Activity: Talk or presentation types › Invited talk › Scientific
Courses
Press / Media
Servitization: Participants have better insights into servitization readiness [Servitization: Platformdeelnemers hebben beter beeld van hoe servitization ready ze zijn]
Néomie Raassens, Ed J. Nijssen & Alex A. Alblas
12/12/19
1 Media contribution
Press/Media: Public Engagement Activities
Overcome barriers to servitization [Barrières voor servitization overwinnen]
Néomie Raassens, Ed J. Nijssen & Alex A. Alblas
9/09/19
1 Media contribution
Press/Media: Public Engagement Activities
Student theses
A comparative case study about the impact of customer co-creation implementations on the internal organization
Author: Hajjouji, M., 30 Nov 2010Supervisor: Schepers, J. (Supervisor 1) & Nijssen, E. (Supervisor 2)
Student thesis: Master
File
Additive manufacturing : will it be a potential game changer for the aerospace manufacturing industry?: a qualitative study of technology adoption
Author: van Dijk, Y., 29 Feb 2016Supervisor: Walrave, B. (Supervisor 1) & Nijssen, E. (Supervisor 2)
Student thesis: Master
File
Adoption of sustainable product service systems in the office furniture industry: identifying the drivers and inhibitors that influence business-to-business buying decision
Author: Joosen, C., 29 Jun 2018Supervisor: van der Borgh, W. (Supervisor 1), Nijssen, E. (Supervisor 2) & Raassens, N. (Supervisor 2)
Student thesis: Master
File
AEGON: how internet portals affect the relationship between business customer and service provider in the insurance industry : internet-based self-service technology in a business-to-business setting
Author: Tummers, W., 30 Apr 2008Supervisor: de Jong, A. (Supervisor 1), Nijssen, E. (Supervisor 2) & Schepers, J. (Supervisor 2)
Student thesis: Master
File
Alliance management at FIRM X: realizing growth through collaboration
Author: de Morree, P., 31 Mar 2013Supervisor: Cloodt, M. (Supervisor 1) & Nijssen, E. (Supervisor 2)
Student thesis: Master
File