Projects per year
Personal profile
Research profile
Duygu Keskin is an Assistant Professor in Industrial Engineering & Innovation Sciences at Eindhoven University of Technology (TU/e). Her research lies at the intersection of design, entrepreneurship and sustainability. Specifically, she studies the dynamics of product innovation in sustainability-oriented new ventures. The disciplines of design and entrepreneurship play a prominent role in creating innovations that will transform society towards sustainable practices. While the power of design lies in its ability to imagine new possibilities and develop plans for their embodiment, the power of entrepreneurship lies in its ability to actually develop these possibilities in the form of products to be sold to customers.
Duygu’s ultimate goal is to understand the use of different decision-making logics throughout the product and business development process and the influence of a select number of factors that are likely to explain the value creation strategy of sustainability-oriented new ventures over time. For this purpose, she uses a combination of traditional and emerging decision-making theories within the field of entrepreneurship, i.e. the causal and effectual logics of decision-making.
Academic background
Duygu Keskin obtained her PhD from the Faculty of Industrial Engineering, at Delft University of Technology (TU Delft). She also holds and MSc in Industrial Design and a BA in Environmental Engineering from Middle East Technical University (Orta Doğu Teknik Üniversitesi), Ankara, Turkey.
During her PhD, she studied the dynamics of product innovation in sustainability-oriented new ventures. In particular, she studied the use of different decision-making logics during the product and business development processes and the influence of a select number of factors that are likely to explain the value creation strategy of sustainability-oriented new ventures over time. From 2007 to 2014, she was a researcher, project manager and lecturer at TU Delft. Duygu’s interests extend to design and entrepreneurship education. Specifically, she aims to understand the role of serious gaming in teaching alternative decision-making theories, as well as design approaches, to design and entrepreneurship students.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action
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Collaborations and top research areas from the last five years
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Projects
- 2 Active
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Evidence-based Strategies to create Circular Hospitals: Applying the 10-Rs framework to healthcare
Sihag, V. (Project Manager), Keskin, D. (Project member), Baltus, A. (Project communication officer), van Broeckhoven, B. (Project communication officer), Raaijmakers, E. (Project member) & Parma, J. (Project member)
1/01/24 → 31/12/28
Project: Second tier
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Designing mixed cropping systems and transition paths towards sustainable ecology based agriculture NWA.1389.20.160
Keskin, D. (Project Manager), Bobelyn, A. S. A. (Project member), Teunis, L. K. (Project member), Baltus, A. (Project communication officer), van Broeckhoven, B. (Project communication officer) & Heltzel, I. (Project member)
1/01/23 → 1/03/29
Project: Second tier
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Investing in the future: Evaluating technology ventures on sustainability impact in venture capital
Mittelmeijer, H. G. (Corresponding author), Felderhof, C. F., Keskin, D. & Dolmans, S. A. M., May 2026, In: Technovation. 153, 19 p., 103536.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile1 Link opens in a new tab Citation (Scopus)11 Downloads (Pure) -
A Two Flows Framework Leveraging Challenge-Based Learning for Entrepreneurship Education: A Design Science Approach
Wetters, Á. R. (Corresponding author), Lazendic-Galloway, J., Keskin, D., Guri, G., Widdershoven, P. & Reymen, I. M. M. J., 29 May 2025, Empowering the next generation of entrepreneurial change agents: a design science approach to transforming entrepreneurial education. Derre, B. & Baggen, Y. (eds.). Springer, p. 153-171 19 p. (Contributions to Management Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
1 Downloads (Pure) -
Creating Value to Address Urban Challenges in Nascent Ecosystems: A Study of Effectuation in Smart City Context
Keskin, D. (Corresponding author) & Markus, A., 2024, In: IEEE Transactions on Engineering Management. 71, p. 11951-11964 14 p., 9834300.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile5 Link opens in a new tab Citations (Scopus)147 Downloads (Pure) -
Exploring the entrepreneurial engineer from a value creation perspective
Galofré, V. G., Keskin, D., Baggen, Y., Reymen, I. M. M. J. & den Brok, P. J., 2024, 3E Conference Proceedings: Book of abstracts, 3E conference - ECSB Entrepreneurship education Conference 2024. ECSB European Council for Small Business and Entrepreneurship, p. 54 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Open AccessFile70 Downloads (Pure) -
Circular business model innovation in incumbents: a tool for tactical experimentation
Bhatnagar, R., Kirkels, A. F., Keskin, D. & Romme, A. G. L., 21 Jun 2023. 6 p.Research output: Contribution to conference › Abstract › Academic
Open AccessFile225 Downloads (Pure)
Datasets
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Mixing Oil with Water: How to Effectively Teach Design Science in Management Education?
Keskin, D. (Creator) & Romme, A. G. L. (Creator), SciELO journals, 8 Apr 2020
DOI: 10.6084/m9.figshare.12094236, https://scielo.figshare.com/articles/dataset/Mixing_Oil_with_Water_How_to_Effectively_Teach_Design_Science_in_Management_Education_/12094236
Dataset
Prizes
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Diversity Fund TU/e
Markus, A. (Recipient) & Keskin, D. (Recipient), 2019
Prize: TU/e › Other › Scientific
Activities
- 2 Conference
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9th Annual World Open Innovation Conference, WOIC 2022
Bogers, M. L. A. M. (Organiser), Walrave, B. (Member of programme committee), Sihag, V. (Member of programme committee), Bhatnagar, R. (Member of programme committee), Keskin, D. (Member of programme committee), Cloodt, M. M. A. H. (Member of programme committee), Dolmans, S. A. M. (Member of programme committee), Reymen, I. M. M. J. (Member of programme committee), Markus, A. (Member of programme committee), Awan, A. (Member of programme committee), Lit, F. (Member of programme committee) & Wiegmann, P. M. (Member of programme committee)
14 Nov 2022Activity: Participating in or organising an event types › Conference › Scientific
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8th Annual World Open Innovation Conference, WOIC 2021
Keskin, D. (Member of programme committee)
1 Jan 2021 → 31 Dec 2021Activity: Participating in or organising an event types › Conference › Scientific
Courses
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Sustainability perspectives on product innovation
Opdenakker, R. J. G., Shams Esfandabadi, Z. & Keskin, D. 1/09/20 → 31/08/27
Course
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Press/Media
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Findings from Eindhoven University of Technology in Sustainability Research Reported (Design Principles for Sustainability Assessments In the Business Model Innovation Process)
Kirkels, A. F., Romme, A. G. L. & Keskin, D.
7/12/22
1 item of Media coverage
Press/Media: Expert Comment
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