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Personal profile

Research profile

Duygu Keskin is an Assistant Professor in Industrial Engineering & Innovation Sciences at Eindhoven University of Technology (TU/e). Her research lies at the intersection of design, entrepreneurship and sustainability. Specifically, she studies the dynamics of product innovation in sustainability-oriented new ventures. The disciplines of design and entrepreneurship play a prominent role in creating innovations that will transform society towards sustainable practices. While the power of design lies in its ability to imagine new possibilities and develop plans for their embodiment, the power of entrepreneurship lies in its ability to actually develop these possibilities in the form of products to be sold to customers.  

Duygu’s ultimate goal is to understand the use of different decision-making logics throughout the product and business development process and the influence of a select number of factors that are likely to explain the value creation strategy of sustainability-oriented new ventures over time. For this purpose, she uses a combination of traditional and emerging decision-making theories within the field of entrepreneurship, i.e. the causal and effectual logics of decision-making. 

Academic background

Duygu Keskin obtained her PhD from the Faculty of Industrial Engineering, at Delft University of Technology (TU Delft). She also holds and MSc in Industrial Design and a BA in Environmental Engineering from Middle East Technical University (Orta Doğu Teknik Üniversitesi), Ankara, Turkey.  

During her PhD, she studied the dynamics of product innovation in sustainability-oriented new ventures. In particular, she studied the use of different decision-making logics during the product and business development processes and the influence of a select number of factors that are likely to explain the value creation strategy of sustainability-oriented new ventures over time. From 2007 to 2014, she was a researcher, project manager and lecturer at TU Delft. Duygu’s interests extend to design and entrepreneurship education. Specifically, she aims to understand the role of serious gaming in teaching alternative decision-making theories, as well as design approaches, to design and entrepreneurship students. 

 

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Research Output

  • 97 Citations
  • 4 Article
  • 1 Chapter
  • 1 Conference contribution

Mixing oil with water: How to effectively teach design science in management education?

Keskin, D. & Romme, G., 2020, In : Brazilian Administration Review. 17, 1, 21 p., e190036.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
  • 2 Downloads (Pure)

    Product innovation processes in sustainability-oriented ventures: a study of effectuation and causation

    Keskin, D., Wever, R. & Brezet, H., 1 Aug 2020, In : Journal of Cleaner Production. 263, 14 p., 121210.

    Research output: Contribution to journalArticleAcademicpeer-review

  • 1 Citation (Scopus)

    Gaming as an approach to convey the effectuation message

    Keskin, D. & Brezet, J. C., 2018, Innovation Management, Entrepreneurship and Sustainability (IMES 2018) . p. 481-493

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

  • Intermediaries and innovation support in the design for sustainability field : cases from the Netherlands, Turkey and the United Kingdom

    Küçüksayraç, E., Keskin, D. & Brezet, J. C., 15 Aug 2015, In : Journal of Cleaner Production. 101, p. 38-48 11 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  • 24 Citations (Scopus)
    1 Downloads (Pure)

    Developing new product and services in entrepreneurial context

    Keskin, D., Wever, R. & Brezet, H., 2014, Product-Service System Design for Sustainability. Vezzoli, C., Kohtala, C. & Srinivasan, A. (eds.). Austin: Greenleaf, p. 238-249 12 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    Open Access
    File
    16 Downloads (Pure)

    Prizes

    Diversity Fund TU/e

    Arjan Markus (Recipient) & Duygu Keskin (Recipient), 2019

    Prize: TU/eOtherScientific

  • Press / Media

    Diversity Fund TU/e

    Arjan Markus & Duygu Keskin

    11/12/19

    1 item of Media coverage

    Press/Media: Public Engagement Activities

    Student theses

    A framework for designing innovation ecosystems: a case study of the Dutch banking industry

    Author: Gültekin, S., 31 Oct 2018

    Supervisor: Keskin, D. (Supervisor 1), Romme, A. (Supervisor 2) & Talmar, M. (Supervisor 2)

    Student thesis: Master

    File

    An assessment tool for product-service systems

    Author: Peeters, I., 30 Aug 2019

    Supervisor: Huijben, B. (Supervisor 1), Keskin, D. (Supervisor 2) & Romme, S. (Supervisor 2)

    Student thesis: Master

    File

    A roadmap to scalability: a tool for new ventures to design scalable business models for sustainability

    Author: van der Horst, Y., 31 Jul 2019

    Supervisor: Keskin, D. (Supervisor 1), Huijben, B. (Supervisor 2) & Cloodt, M. (Supervisor 2)

    Student thesis: Master

    File

    Complementing the lean start-up approach: introducing design thinking to an internal corporate venturing program

    Author: Florie, C., 31 Aug 2018

    Supervisor: Keskin, D. (Supervisor 1) & Reymen, I. (Supervisor 2)

    Student thesis: Master

    File

    Creating stakeholder engagement in innovative urban development projects

    Author: Meulenbroek, N., 30 Apr 2019

    Supervisor: den Ouden, E. (Supervisor 1), Talmar, M. (Supervisor 2), Keskin, D. (Supervisor 2) & Valkenburg, R. (Supervisor 2)

    Student thesis: Master

    File