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Personal profile


“It’s a good idea to use hard data for soft questions”

Research profile

Chris Snijders is a Full Professor and Chair of Sociology of Technology and Innovation at Eindhoven University of Technology. His research interests include:
    Experts, expertise, model-based decision-making and decision support: computer models outperform human experts in a large number of tasks - even tasks that considered the typical domain of human experts. Why is that? Why is the actual use of computer models for prediction purposes nevertheless limited?

    Our life online: how does interaction in virtual worlds (on the internet) affect the conditions under which people interact? How do people deal with these conditions? How can we use these conditions to our benefit? For instance, can we use the traces that student leave online to better understand their learning process and further improve learning materials? 

    Models in the social sciences: using formal models (game theoretical, statistical, or otherwise), on topics that - at first sight - seem hard to approach. 

    Recommending, persuasion, and nudging: How can we design technology to help people make better choices, such as helping people to conserve energy, or helping them to convince themselves to install adequate prevention measures in their homes?

    Social networks: how do the connections between people or firms affect their behavior? Under which conditions can we get innovation going?

    Trust and cooperation: what are the reasons for trustful and trustworthy behavior?   

    Decision making and choice under uncertainty: people are notoriously weird when it comes to decision making under circumstances that involve probabilities. Luckily, there is some consistency in the way in which people are weird.

Academic background

Chris Snijders received his MSc from Utrecht University, Department of Mathematics, in 1991, with a specialization in game theory and a minor in econometrics and economics. He obtained his PhD (with honors) from Utrecht University, Department of Sociology, in 1996. He worked as a postdoc at Utrecht University until 1999 and was a KNAW-fellow in the university’s Department of Sociology until 2003. Besides head of the Human-Technology Interaction group, he is also Research Director of the School of Innovation Sciences. He also works at the Jheronimus Academy of Data Science (JADS) in Den Bosch.

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Research Output 1999 2019

Aberrant personality tendencies and academic success throughout engineering education

Bipp, T., Kleingeld, A. & Snijders, C., 7 May 2019, In : Journal of Personality. p. 1-16 16 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
academic success
academic achievement
study program

Supporting energy-efficient choices using Rasch-based recommender interfaces

Starke, A. D., 26 Feb 2019, Eindhoven: Technische Universiteit Eindhoven. 255 p.

Research output: ThesisPhd Thesis 1 (Research TU/e / Graduation TU/e)Academic

Open Access
Energy conservation

From behavior-centered to user-centered : incorporating psychological knowledge and user feedback in personalization

Graus, M. P., 24 May 2018, Eindhoven: Technische Universiteit Eindhoven. 233 p.

Research output: ThesisPhd Thesis 1 (Research TU/e / Graduation TU/e)Academic

Open Access
3 Citations (Scopus)

How is service procurement different from goods procurement? Exploring ex ante costs and ex post problems in IT procurement

Wynstra, F., Rooks, G. & Snijders, C., 1 Mar 2018, In : Journal of Purchasing and Supply Management. 24, 2, p. 83-94 12 p.

Research output: Contribution to journalArticleAcademicpeer-review

Social embeddedness

Personalizing a parenting app: parenting-style surveys beat behavioral reading-based models

Graus, M. P., Willemsen, M. C. & Snijders, C. C. P., 1 May 2018, Joint Proceedings of the ACM IUI 2018 Workshops: Tokyo, Japan, March 11, 2018. Said, A. & Komatsu, T. (eds.). CEUR-WS.org, 11 p. (CEUR Workshop Proceedings; no. 2068)

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Open Access
Application programs
Digital libraries

Activities 2007 2007

  • 1 Contributed talk

International Conference on Rational Choice and Social Institutions, September 7, 2007, Zürich

Chris Snijders (Speaker)
7 Sep 2007

Activity: Talk or presentation typesContributed talkScientific

Student theses

Aangiftebereidheid van computercriminaliteit bij bedrijven

Author: Dijk, J., 31 Aug 2011

Supervisor: Matzat, U. (Supervisor 1) & Snijders, C. (Supervisor 2)

Student thesis: Master


Albert Heijn beleef de service met ons mee!

Author: Dalm, W., 31 Oct 2008

Supervisor: Willemsen, M. (Supervisor 1) & Snijders, C. (Supervisor 2)

Student thesis: Master


Beslissen via het Internet: identificeren van consumenten gedragspatronen ter verbetering van een vergelijkingssite

Author: Kagchelland, S., 31 May 2007

Supervisor: Willemsen, M. (Supervisor 1) & Snijders, C. (Supervisor 2)

Student thesis: Master