If you made any changes in Pure these will be visible here soon.

Personal profile


“Innovation, in all its forms, is what I strive to understand in my research. I am intrigued by the challenges companies face when developing something entirely new, but also by the major transformations that innovation brings to economic systems.”

Research profile

Carolina Castaldiis Associate Professor in Innovation in Service-based Economies at Eindhoven University of Technology (TU/e). Her areas of expertise include Economics and Management of Innovation, IPR (patents and trademarks), Innovation in Services and Evolutionary Economics. Her research deals broadly with the economics and management of innovation and in particular with the peculiarities of service innovation. Conceptually, she uses insights from evolutionary economics to understand growth processes at different levels of analysis, from firms to regions. Empirically, she exploits patents and trademarks to develop original indicators to analyze the innovative performance of firms and regions. 

Carolina’scurrent research is focused on intangible forms of innovation like new services and new business models, where technology is not everything that matters. Her goal is to capture the salient properties of these forms of innovation and she uses novel indicators, such as trademarks, to identify them in large-scale studies as well. 

Academic background

Carolina Castaldi holds a PhD in Economics and Management from Sant'Anna School of Advanced Studies, Pisa, Italy and was a Robert Solow Postdoctoral Fellow.She has worked at TU/e since 2009. She is the Program Manager of the educational programs: Bachelor Sustainable Innovation and Master Innovation Sciences. She is an enthusiastic teacher in both programs as well. Before joining TU/e, Carolina worked as an assistant professor at Utrecht University and at the University of Groningen.  

Carolina’s research appears in international academic journals, including Research Policy, Regional Studies, Technological Forecasting and Social Change. She has participated in several EU-funded projects, including EUKLEMS and Cr8tv.Carolina was also a visiting research fellow at the Università Bocconi, Milan, Italy.

Fingerprint Dive into the research topics where Carolina Castaldi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Innovation Business & Economics
Service innovation Business & Economics
Dynamic capabilities Business & Economics
Trademark Business & Economics
Conceptualization Business & Economics
Innovation capability Business & Economics
Automobile Business & Economics
Knowledge-intensive business services Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2002 2019

All the great things you can do with trademark data: taking stock and looking ahead

Castaldi, C., 2019, In : Strategic Organization.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

IPR strategies

Seip, M., 2019, (In preparation)

Research output: ThesisPhd Thesis 4 Research NOT TU/e / Graduation NOT TU/e)Academic

4 Citations (Scopus)

Trademarks' relatedness to product and service innovation: a branding strategy approach

Flikkema, M., Castaldi, C., de Man, A-P. & Seip, M., 2019, In : Research Policy. 48, 6, p. 1340-1353

Research output: Contribution to journalArticleAcademicpeer-review

Product innovation
Branding strategy
5 Citations (Scopus)

Diversification, branding and performance of professional service firms

Castaldi, C. & Giarratana, M., 2018, In : Journal of Service Research. 21, 3, p. 353-364

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

Emerging market multinational enterprises taking over United States trademarks: predating or leveraging?

Castaldi, C., Martinelli, A. & Giuliani, E., 1 Feb 2018

Research output: Contribution to conferencePaperAcademic


Beste Teacher Award for the Master Innovation Sciences

Carolina Castaldi (Recipient), 2013

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Best Paper Award : Management Innovation and Firm Performance in Service Innovation Management

Carolina Castaldi (Recipient), 2013

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Robert Solow Postdoc Fellowship

Carolina Castaldi (Recipient), 2003

Recognition: OtherFellowships & membershipsScientific

Activities 2014 2019

Regional Studies (Journal)

Carolina Castaldi (Guest editor)
1 Feb 20191 Feb 2020

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Knowledge-intensive business services (KIBS): Results, open questions and research opportunities

Carolina Castaldi (Speaker)
1 Feb 2019

Activity: Talk or presentation typesKeynote talkScientific

2018 IP Statistics for Decision Makers

Carolina Castaldi (Member of programme committee)
22 Oct 201824 Oct 2018

Activity: Participating in or organising an event typesConferenceScientific

1st BETA Workshop "Beyond Patents"

Carolina Castaldi (Organiser)
19 Oct 2018

Activity: Participating in or organising an event typesConferenceScientific

Bocconi University

Carolina Castaldi (Visiting researcher)
1 May 201830 Jun 2018

Activity: Visiting an external institution typesVisiting an external academic institutionScientific

Student theses

Assessing the effects of a public Wi-Fi network on the digital divide: quantifying benefits of e-government services

Author: van der Velden, J., 31 Jan 2019

Supervisor: Sadowski, B. (Supervisor 1), Alkemade, F. (Supervisor 2) & Castaldi, C. (Supervisor 2)

Student thesis: Master


Becoming a solution provider: the role of R&D in solution providers

Author: van Gils, V., 31 Jan 2015

Supervisor: Castaldi, C. (Supervisor 1) & Nijssen, E. (Supervisor 2)

Student thesis: Master


Behind successful and unsuccessful innovation projects: a case study of Royal Dutch Shell

Author: Kusprameswari, M., 31 Aug 2016

Supervisor: Alkemade, F. (Supervisor 1) & Castaldi, C. (Supervisor 2)

Student thesis: Master

Can social media be used to map points of interest?: a case study of HEREs points of interest in Austria and the Netherlands

Author: van Krugten, L., 23 Feb 2017

Supervisor: Sadowski, B. (Supervisor 1), Nomaler, Z. (Supervisor 2) & Castaldi, C. (Supervisor 2)

Student thesis: Master


Can the doctor convince people to use eHealth applications?

Author: Blankestijn, A., 29 Sep 2017

Supervisor: Sadowski, B. (Supervisor 1), Ham, J. (Supervisor 2) & Castaldi, C. (Supervisor 2)

Student thesis: Master