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Personal profile

Research profile

Barış Kocaman is a doctoral candidate in marketing analytics at Eindhoven University of Technology (TU/e). His research aims to explore how new technologies, business models, and marketing instruments affect the pillars of customer relationship management: acquisition, retention, and expansion. He uses advanced regression-based approaches and causal inference to recover underlying customer behavior from big datasets and provides managers with data-driven strategies. His studies involve collaborations with (global) B2B companies, especially within the Data2Move community of the European Supply Chain Forum.

Working papers:

  • "Brand retention and radical innovation: Insights from cloud disruption in enterprise software markets." Barış Kocaman, Sarah Gelper, Fred LangerakRevision invited at International Journal of Research in Marketing.
  • "Shipping subscriptions in B2B: A multichannel perspective on customer purchase dynamics." Barış Kocaman, Sarah Gelper, Fred Langerak, Tom Van Woensel. In preparation for submission.

Academic background

Barış earned an M.S. in business research from Columbia Business School in the decision, risk, and operations department, a B.S. in industrial engineering (summa cum laude), and a minor degree in economics from Bilkent University.


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure