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Personal profile

Research profile

I am a data-driven social scientist that uses computational linguistics to examine entrepreneurial strategy decisions. At its very core, entrepreneurship is a cross-sectional discipline, and my research perceives it at the intersection of strategy, marketing and organizational sociology literature. Most recently, I focus on how new ventures achieve optimal distinctiveness, i.e., how they handle the trade-off between simultaneously conforming to norms in order to appear legitimate and differentiating to appear novel and unique to realize competitive advantages. I am employed by Tilburg University, but as a member of JADS I am also affiliated with TU/e. Before that, I held positions at University of Siegen in Germany and BI Business School in Norway.  For more information about my career and recent working papers please refer to my personal homepage. 


My expertise entails entrepreneurial business models and competitive strategy, as well as the application of computational linguistics and quantitative methods in social sciences.  My work on these topics appears in journals such as the Journal of Business VenturingInternational Journal of Innovation Management, and the Journal of Retailing. I am also an ad-hoc reviewer for various international journals and serve on the editorial review board of Entrepreneurship Theory & Practice.



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