Projects per year
Welcome to my page! My name is Alain, and I am a Postdoc at the Marketing and Consumer Behavior Group, Wageningen University and Research. Wait, this is TU Eindhoven? Yes! Because I am still affiliated to the Human-Technology Interaction Group, which is part of my domain expertise. In addition, I also work on Recommender Systems and Nudging.
I graduated as an engineer in Innovation Sciences and obtained a PhD in Human-Technology Interaction. I research how people can be presented effective personalized advice, through both algorithms and interfaces. I combine these two in what's called 'Recommender Systems': something you'll find all over the internet that presents new content based on your data. For example, Netflix uses one: "Because you've watched Frozen, here are a bunch of Disney Pixar movies I recommend you to watch!"
I focus on two domains that involve offline behavioral change: energy conservation and healthy eating habits. I'm currently part of the 'Me, My Diet, and I' project, in which we investigate to what extent 'Digital Twins' can be effective in generating personalized nutrition advice. I focus on consumer acceptance factors, with regard to the content ('what?') and the context ('how?')
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Berge, A., Sjøen, V. V., Starke, A. & Trattner, C., Jul 2021, Joint Proceedings of the ACM IUI 2021 Workshops co-located with 26th ACM Conference on Intelligent User Interfaces (ACM IUI 2021): College Station, United States, April 13-17, 2021 : Workshop 4: Healthy Interfaces Workshop - HEALTHI. Glowacka, D. & Krishnamurthy, V. (eds.). CEUR-WS.org, 8 p. (CEUR Workshop Proceedings (CEUR.WS.org); vol. 2903).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-reviewOpen AccessFile2 Downloads (Pure)
Lee, M., Noortman, R. R., Zaga, C., Starke, A. D., Huisman, G. & Andersen, H. K. G., 6 May 2021, CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems. New York: Association for Computing Machinery, Inc, p. 1-13 13 p. 298
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-reviewOpen Access
Starke, A. D., Willemsen, M. C. & Trattner, C., 22 Apr 2021, In: Frontiers in Artificial Intelligence . 4, 18 p., 621743.
Research output: Contribution to journal › Article › Academic › peer-reviewOpen AccessFile
Starke, A., Willemsen, M. & Snijders, C., 1 Aug 2021, In: ACM Transactions on Interactive Intelligent Systems. 11, 3–4, p. 1-32 30.
Research output: Contribution to journal › Article › Academic › peer-reviewOpen AccessFile44 Downloads (Pure)
Starke, A., Asotic, E. & Trattner, C., Sep 2021, RecSys 2021 - 15th ACM Conference on Recommender Systems. Association for Computing Machinery, Inc, p. 124-132 9 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Starke, Alain D. (Recipient), 30 Jun 2014
Prize: NWO › Other › Scientific
- 1 Contributed talk
Effective User Interface Designs to Increase Energy-efficient Behavior in a Rasch-based Energy Recommender System
Alain Starke (Speaker)27 Aug 2017
Activity: Talk or presentation types › Contributed talk › Scientific
Press / Media
1 item of Media coverage
Press/Media: Expert Comment
1 Media contribution
1 item of Media coverage
Press/Media: Public Engagement Activities
With a little help from my friends: investigating the effectiveness of Rasch-based energy recommendations with social endorsementsAuthor: Starke, A. D., 31 Dec 2014
Student thesis: MasterFile