• Source: Scopus
20152021

Content available in repository

If you made any changes in Pure these will be visible here soon.

Personal profile

Research profile

Welcome to my page! My name is Alain, and I am a Postdoc at the Marketing and Consumer Behavior Group, Wageningen University and Research. Wait, this is TU Eindhoven? Yes! Because I am still affiliated to the Human-Technology Interaction Group, which is part of my domain expertise. In addition, I also work on Recommender Systems and Nudging.

I graduated as an engineer in Innovation Sciences and obtained a PhD in Human-Technology Interaction. I research how people can be presented effective personalized advice, through both algorithms and interfaces. I combine these two in what's called 'Recommender Systems': something you'll find all over the internet that presents new content based on your data. For example, Netflix uses one: "Because you've watched Frozen, here are a bunch of Disney Pixar movies I recommend you to watch!"

I focus on two domains that involve offline behavioral change: energy conservation and healthy eating habits. I'm currently part of the 'Me, My Diet, and I' project, in which we investigate to what extent 'Digital Twins' can be effective in generating personalized nutrition advice. I focus on consumer acceptance factors, with regard to the content ('what?') and the context ('how?')

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 7 - Affordable and Clean Energy
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

Fingerprint

Dive into the research topics where Alain D. Starke is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Network

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or