Projects per year
Welcome to my page! My name is Alain, and I am a Postdoc at the Marketing and Consumer Behavior Group, Wageningen University and Research. Wait, this is TU Eindhoven? Yes! Because I am still affiliated to the Human-Technology Interaction Group, which is part of my domain expertise. In addition, I also work on Recommender Systems and Nudging.
I graduated as an engineer in Innovation Sciences and obtained a PhD in Human-Technology Interaction. I research how people can be presented effective personalized advice, through both algorithms and interfaces. I combine these two in what's called 'Recommender Systems': something you'll find all over the internet that presents new content based on your data. For example, Netflix uses one: "Because you've watched Frozen, here are a bunch of Disney Pixar movies I recommend you to watch!"
I focus on two domains that involve offline behavioral change: energy conservation and healthy eating habits. I'm currently part of the 'Me, My Diet, and I' project, in which we investigate to what extent 'Digital Twins' can be effective in generating personalized nutrition advice. I focus on consumer acceptance factors, with regard to the content ('what?') and the context ('how?')
Lee, M., Noortman, R. R., Zaga, C., Starke, A. D., Huisman, G. & Andersen, H. K. G. K., 12 Jan 2021, (Accepted/In press) CHI '21: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Using Natural Language Processing and Artificial Intelligence to explore the nutrition and sustainability of recipes and foodvan Erp, M., Reynolds, C., Maynard, D., Starke, A. D. & Ibañez-Martín, R., 23 Feb 2021, In : Frontiers in Artificial Intelligence . 2021
Research output: Contribution to journal › Article › Academic › peer-reviewOpen Access
Beyond “one-size-fits-all” platforms: Applying Campbell's paradigm to test personalized energy advice in the NetherlandsStarke, A. D., Willemsen, M. C. & Snijders, C. C. P., 1 Jan 2020, In : Energy Research and Social Science. 59, 12 p., 101311.
Research output: Contribution to journal › Article › Academic › peer-review4 Citations (Scopus)4 Downloads (Pure)
Starke, A. D., Willemsen, M. C. & Trattner, C., 26 Nov 2020, (Submitted) In : Frontiers in Artificial Intelligence . XX, XX
Research output: Contribution to journal › Article › Academic › peer-review
Starke, A. D. & Semeraro, G., 7 Jul 2020, UMAP 2020 - Proceedings of the 28th ACM Conference on User Modeling, Adaptation and Personalization. Association for Computing Machinery, Inc, p. 333-337 5 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-reviewOpen Access
Starke, Alain D. (Recipient), 30 Jun 2014
Prize: NWO › Other › Scientific
Effective User Interface Designs to Increase Energy-efficient Behavior in a Rasch-based Energy Recommender System
Alain Starke (Speaker)27 Aug 2017
Activity: Talk or presentation types › Contributed talk › Scientific
1 item of Media coverage
Press/Media: Expert Comment
1 Media contribution
1 item of Media coverage
Press/Media: Public Engagement Activities
With a little help from my friends: investigating the effectiveness of Rasch-based energy recommendations with social endorsementsAuthor: Starke, A., 31 Dec 2014
Student thesis: MasterFile