Projects per year
Organization profile
Introduction / mission
The Innovation, Technology Entrepreneurship and Marketing (ITEM) group focuses on understanding and improving new business and product development processes within firms, organizations, and institutions in a high-tech context.
Highlighted phrase
Passionate about improving new business and product development processes in high-tech firms
Organisational profile
In a marketplace where customers are more aware, active, and value-driven, firms must rapidly conceive and develop new products and services that meet customers' changing demands. As such, firms are not only urged to step up their development efforts, but also to continuously re-examine established methods for new business and product development. This is important because emerging new perspectives on business and product development have changed the rules of the game. With the onset of open innovation, new business and product development is no longer the exclusive playing ground of one single firm. Instead collaboration with external parties is required to accelerate new business and product development to keep pace with competitors. Moreover, technological breakthroughs in areas such as healthcare, ICT, and mobility require that organizations renew their business models to successfully market new products and services.
ITEM’s research, educational and valorization program focuses on new business and product development processes in all different organizations with a specific emphasis on high-tech products. This perspective is unique in the sense that it covers the entire cycle of development efforts, from the very front end of new business and product conception to start-up and commercialization respectively. Moreover, it combines an industrial engineering and management perspective to capture the complexity and multidisciplinary nature of new business and product development, and deliberately exploits the various competences and forms of expertise at the interface with related engineering disciplines to help businesses improve the efficiency and effectiveness of their innovation efforts. Through this focus ITEM is, as such, not just able to conduct good disciplinary work, but also to connect to the cross-disciplinary research themes of Logistics and Interface, Humans and Technology, Sustainability and Value of Big Data of the department and the strategic areas of Energy and Health at the university level.
By focusing on new business and product development, ITEM makes an important contribution to contemporary research on the optimization of complex processes, systems and organizations in high-tech industries. This is imperative because in such industries, new business and product development are the main drivers of growth, profitability and survival. Moreover, the group’s research is incorporated in university-wide educational programs on entrepreneurship and innovation to educate the engineers of the future in successful new business and product development.
ITEM’s research, educational and valorization program centers on means for measuring and improving the process of conceiving, developing, and launching new products and businesses. As such it entails all the strategic, tactical and operational activities involved in identifying and exploiting new business and product opportunities, including new service development, business model design and technology commercialization, and new product and service commercialization. To cover all these facets, ITEM focuses on three major research lines that together cover the full spectrum of the new business and product development process: (1) technology entrepreneurship and new business venturing; (2) new product development and management; and (3) new productmarketing.
ITEM’s scholars are involved in several research projects with national, European, industry and university funding on a variety of new business and product development topics. For these projects, we collaborate not only with researchers in the Netherlands, but also internationally, and with companies like ASML, Philips, and Heijmans or governmental organizations like the European Commission and the Netherlands Space Office (NSO). The aim of our projects is to contribute scientifically, but also perform research that is relevant and useful for practice.
Fingerprint
Network
Profiles
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Tolunay Alankaya
- Industrial Engineering and Innovation Sciences, Innovation Technology Entrepreneurship & Marketing - Doctoral Candidate
Person: Prom. : doctoral candidate (PhD)
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Alex A. Alblas
- Industrial Engineering and Innovation Sciences, Innovation Technology Entrepreneurship & Marketing - Assistant Professor
Person: UD : Assistant Professor
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Ntorina Antoni
- Industrial Engineering and Innovation Sciences, Innovation Technology Entrepreneurship & Marketing - Postdoc
Person: PD : Postdoc
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URBANE: URBANE
Romijn, H. A., Huijben, J. C. C. M., Valkenburg, A. C., van Broeckhoven, B., Sens, F., Simataa, M. & Primus, R.
1/07/22 → 30/06/26
Project: Research direct
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CODE Re-Farm
Markus, A., Markus, A., de Haas, E., Smulders, B., Sens, F., Valkenburg, A. C. & Romme, A. G. L.
1/05/21 → 31/10/24
Project: Research direct
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Pervasive standards and their impact on the standardization ecosystem and society
Bekkers, R. N. A., Wiegmann, P. M., Wiegmann, P. M. & Lazaj, E.
1/09/20 → 31/08/24
Project: Research direct
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A design for effective entrepreneurial education in higher education
Derre, B. F. S., 10 Feb 2023, (Accepted/In press) Eindhoven: Eindhoven University of Technology.Research output: Thesis › Phd Thesis 1 (Research TU/e / Graduation TU/e)
Open AccessFile -
From theories to tools: Calling for research on technological innovation informed by design science
Romme, A. G. L. & Holmström, J., Mar 2023, In: Technovation. 121, p. 1-5 5 p., 102692.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile3 Downloads (Pure) -
Game of skill or game of luck? Distant search in response to performance feedback
Walrave, B. & Gilsing, V. A., Mar 2023, In: Technovation. 121, 13 p., 102681.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile1 Downloads (Pure)
Equipment
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Innovation, Technology Entrepreneurship and Marketing (ITEM databases)
E.J. Nijssen (Manager)
Innovation Technology Entrepreneurship & MarketingFacility/equipment: Research lab
Datasets
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Mixing Oil with Water: How to Effectively Teach Design Science in Management Education?
Keskin, D. (Creator) & Romme, A. G. L. (Creator), SciELO journals, 2020
DOI: 10.6084/m9.figshare.12094236.v1, https://scielo.figshare.com/articles/dataset/Mixing_Oil_with_Water_How_to_Effectively_Teach_Design_Science_in_Management_Education_/12094236/1
Dataset
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A Meta-Analysis of Frontline Employees’ Role Behavior and the Moderating Effects of National Culture
Schepers, J. J. L. (Creator) & van der Borgh, W. (Contributor), SAGE Journals, 2020
DOI: 10.25384/sage.c.4975178.v2, https://sage.figshare.com/collections/A_Meta-Analysis_of_Frontline_Employees_Role_Behavior_and_the_Moderating_Effects_of_National_Culture/4975178/2
Dataset
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What Gets Measured Gets Done: Can Self-Tracking Technologies Enhance Advice Compliance?
Wittkowski, K. (Creator), Klein, J. F. (Creator), Falk, T. (Creator), Schepers, J. J. L. (Creator), Aspara, J. (Creator) & Bergner, K. N. (Creator), SAGE Journals, 2020
DOI: 10.25384/sage.c.4857009.v1, https://sage.figshare.com/collections/What_Gets_Measured_Gets_Done_Can_Self-Tracking_Technologies_Enhance_Advice_Compliance_/4857009/1
Dataset
Prizes
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1st Prize Best Paper Award
Eom, Doyoung (Recipient), Oct 2018
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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1st Prize Best Paper Award & Young Author Recognition
Eom, Doyoung (Recipient), Nov 2017
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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2016 Tjalling C. Koopmans Asset Award
Romme, Sjoerd (Recipient), 11 Apr 2016
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Activities
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PhD defense Eline Hottat: Toward a more balanced customer perspective on automated service interactions (Event)
Jeroen J.L. Schepers (Member)
13 Jan 2023Activity: Membership types › Membership of jury › Scientific
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Research Policy (Journal)
Marcel L.A.M. Bogers (Guest editor)
2023Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
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SERVSIG (External organisation)
Jeroen J.L. Schepers (Member)
2023 → …Activity: Membership types › Membership of jury › Scientific
Press / Media
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US Patent Issued to Signify Holding on Jan. 10 for "LED filament arrangement" (Dutch Inventors)
Ties van Bommel
23/01/23
1 item of Media coverage
Press/Media: Expert Comment
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US Patent Issued to Signify Holding on Jan. 3 for "Luminescent concentrator with CPC, light guide and additional phosphor" (Dutch Inventors)
Ties van Bommel
21/01/23
1 item of Media coverage
Press/Media: Expert Comment
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Eindhoven University of Technology Researchers Describe Advances in Public Administration (Designing for Resilience: How Dutch Maternity Care Collaborations Anticipate, Adapt, and Thrive during a Pandemic)
A.G.L. Romme & Pascale M. Le Blanc
10/01/23
1 item of Media coverage
Press/Media: Expert Comment
Impacts
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Acquired funding for external PhD project of David Leiño Calleja
Jeroen J.L. Schepers (Researcher) & David Leiño Calleja (Researcher)
Impact
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Acquired funding for external PhD project of Jelle de Vries
Jeroen J.L. Schepers (Content manager)
Impact
Student theses
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Accelerating the energy transition through intermediary management of high-growth energy firms
Author: Sinke, J. B., 31 Oct 2018Supervisor: Van Boxstael, A. (Supervisor 1), Cloodt, M. M. A. H. (Supervisor 2) & Huijben, J. C. C. M. (Supervisor 2)
Student thesis: Master
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Achieving sustained growth: the development of an approach to assist B2B SMEs in their transition to sustained growth
Author: Verschoor, B., 31 Jan 2018Supervisor: Reymen, I. M. M. J. (Supervisor 1), Bobelyn, A. S. A. (Supervisor 2) & Van Boxstael, A. (Supervisor 2)
Student thesis: Master
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A circular business model for non-residential buildings
Author: van Eldik, S. J., 31 Jan 2019Supervisor: Bobelyn, A. (Supervisor 1), Huijben, B. (Supervisor 2) & Van Boxstael, A. (Supervisor 2)
Student thesis: Master
File