Replication Data for: Should I endorse a third party? Authorization strategies for brand manufacturers in a refurbishing market

  • Nughthoh Arfawi Kurdhi (Sebelas Maret University) (Creator)
  • Shaunak S. Dabadghao (Creator)
  • Jan C. Fransoo (Creator)

Dataset

Description

Code and dataset to estimate the demand and study the consumer behavior with reference to the choice between the new and refurbished products of two different brands.
Date made available24 Jan 2024
PublisherDataverseNL

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