https://tue.osiris-student.nl/onderwijscatalogus/extern/cursus?cursuscode=2IEIT0&collegejaar=2026&taal=enThe lecturing contents will include:
- Business model generation
- Basics of market research and marketing
- Project management in a nutshell
- Team building
- Ideation techniques
- Presentation skills
The winterschool will bring students together from different technical majors to work jointly on a business development process, where they learn to:
- Apply practical tools and templates to extend their entrepreneurial skills
- Analyse a business case and propose a domain plan and business plan
- Raise self-awareness by reflecting on their motivations, ambitions and objectives as potential entrepreneurs
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