Social psychology and consumer behavior



Why do you curse your computer when it crashes? Could people love their robots? How can technology help to make the world more just? Human behavior is determined by characteristics of the person and the situation that person is in. And that situation is largely a technological environment. So, to understand how technology and users interact, we focus on a fundamental understanding of the motives of the user (social psychology) and his behavior in a technical environment (consumer behavior).
Course period1/09/12 → …
Course levelIntroductory
Course formatCourse