Marketing perspectives on product innovation



Which steps describe the buying decision processes of consumers? Which information do consumers collect and which criteria are used to evaluate a product or service? Knowledge of such processes is critical for organizations to successfully innovate and market products and services. The course teaches marketing and consumer behavior theory, as well as the research methodologies and skills needed to translate consumer preferences into the development and design of innovative products and services.
Course period1/09/13 → …
Course levelDeepening
Course formatCourse