In this course the basic concepts in sport, physical activity and vitality are introduced. Students will get a better understanding of the definitions used in research and policy and will generate a more general understanding of sports (mass sports and elite/performance sports) and users’ needs and requirements (Why do people partake in sports? Why not? How physically active are people? What are their main drivers and thresholds? etc.) and the role technology might play in stimulating or reducing physical activity. Emphasis will also be given to a more societal perspective. We will go more into depth on societal changes, trends in sports and physical activity and policy perspectives. A mix of theory, examples and case studies will be used to get a better understanding.