After your educational program, most of you will end up working on projects that are both societally relevant as well as challenging and uncertain. In this course you will work in a group on such an open challenge in which you can apply knowledge that you obtained so far in the master program in the structured observation of people’s behavior towards a technology ‘in the wild’ (outside the traditional lab). In each of the projects, multiple directions are possible, and it is up to you and your group to find that direction and, under the guidance of a coach, demonstrate a (part of a) solution that can have a societal impact.