The "real" green market is very limited due to the high price tag of sustainable concepts. Choice to invest in such a concept is not primarily concerned with the technological novelty of the concept. Instead, technology innovation has to be supplemented with business model innovation, taking into account the current and expected governmental regulations and other contextual factors. This course will therefore immerse the students into the world of business model innovation in order to make a green firm a commercial success.
Course period1/09/1431/08/18
Course levelDeepening
Course formatCourse