Beware of the good father!

Press/Media: Expert Comment

Description

Article for the Belgian (Flemish) newspaper De Standaard. In a state of the union speech, the conservative Flemish government promised to act 'like a good father'. Metaphors are strong tools, they make its users live up to them. Apart from the blatant patriarchal ring to the expression, it is worthwhile to notice that the a good father is never aroused for announcing investments for care workers or general well-being. The good father metaphor only serves the one talking in believing things will be cozy, family-like after all. But his audience  knows they are in for some more chilling cutbacks.

Period29 Sept 2021

Media contributions

1

Media contributions

  • TitleBeware of the good fathers
    Degree of recognitionInternational
    Media name/outletDe Standaard
    Media typePrint
    Duration/Length/Size900 words
    Country/TerritoryBelgium
    Date29/09/21
    DescriptionArticle for the Belgian (Flemish) newspaper De Standaard. In a state of the union speech, the conservative Flemish government promised to act 'like a good father'. Metaphors are strong tools, they make its users live up to them. Apart from the blatant patriarchal ring to the expression, it is worthwhile to notice that the a good father is never aroused for announcing investments for care workers or general well-being. The good father metaphor only serves the one talking in believing things will be cozy, family-like after all. But his audience knows they are in for some more chilling cutbacks.
    Producer/AuthorTom Hannes
    URLhttps://www.standaard.be/cnt/dmf20210928_97865209
    PersonsTom Hannes
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Keywords

  • metaphor
  • father
  • austerity policies