Media contributions
2Media contributions
Title Becoming the industry standard when standardisation is not standardised Media name/outlet RSM Discovery Media type Television Country/Territory Netherlands Date 25/01/19 Description We may be unaware of it, but nearly everything we use, from Wi-Fi and 4G internet connections to central heating and direct debit bank cards, has been through a process of standardisation; they contain standard technologies that are used across many products in each sector. These technologies have become the standard in their field, but how do they become established? How does a new product become the standard against its competitors? Researcher Paul Wiegmann of Rotterdam School of Management, Erasmus University (RSM) has studied how standards come into existence. He explains three basic routes for standardisation, but for products to become ‘the standard’, manufacturers must often combine these routes strategically. URL https://discovery.rsm.nl/articles/389-becoming-the-industry-standard-when-standardisation-is-not-standardised/ Persons Paul Moritz Wiegmann Title Becoming the industry standard when standardisation is not standardised Media name/outlet RSM Discovery Youtube Channel Media type Web Duration/Length/Size 4:58 Country/Territory Netherlands Date 25/01/19 URL https://www.youtube.com/watch?v=cmUxuLtW0HU&feature=emb_title Persons Paul Moritz Wiegmann