Becoming the industry standard when standardisation is not standardised

Press/Media: Research

Period25 Jan 2019

Media contributions

2

Media contributions

  • TitleBecoming the industry standard when standardisation is not standardised
    Media name/outletRSM Discovery
    Media typeTelevision
    CountryNetherlands
    Date25/01/19
    DescriptionWe may be unaware of it, but nearly everything we use, from Wi-Fi and 4G internet connections to central heating and direct debit bank cards, has been through a process of standardisation; they contain standard technologies that are used across many products in each sector. These technologies have become the standard in their field, but how do they become established? How does a new product become the standard against its competitors? Researcher Paul Wiegmann of Rotterdam School of Management, Erasmus University (RSM) has studied how standards come into existence. He explains three basic routes for standardisation, but for products to become ‘the standard’, manufacturers must often combine these routes strategically.
    URLhttps://discovery.rsm.nl/articles/389-becoming-the-industry-standard-when-standardisation-is-not-standardised/
    PersonsPaul Moritz Wiegmann
  • TitleBecoming the industry standard when standardisation is not standardised
    Media name/outletRSM Discovery Youtube Channel
    Media typeWeb
    Duration/Length/Size4:58
    CountryNetherlands
    Date25/01/19
    URLhttps://www.youtube.com/watch?v=cmUxuLtW0HU&feature=emb_title
    PersonsPaul Moritz Wiegmann