Unified Health Gamification: a GameBus success story from Flanders

Activity: Talk or presentation typesInvited talkProfessional


There is a multitude of mHealth applications that aim to solve societal health problems by stimulating specific types of physical activities via gamification. However, physical health activities cover just one of the three World Health Organization (WHO) dimensions of health. GameBus is the first platform that supports Unified Health Gamification (UHG), a novel form of gamification that covers besides physical health also social and cognitive health and well-being. Instead of rewarding separate activities in the three WHO dimensions using different mHealth competitions, UHG combines the scores for such activities on unified leaderboards and lets people interact in social circles beyond personal interests.

Since 2015, we have applied GameBus prototypes in order to gain experience on applying UHG in various corporate settings. We have previously published preliminary results from those rather small scale scientific evaluations. In our Games For Health 2017 talk, we will present the positive results from the most recent and most large scale commercial application of GameBus. It involves a contract with a Flemish municipality that aimed to tackle the low activity levels of its own employees. The municipality employs roughly 700 workers of varying socio-economic levels. Job types also vary significantly, ranging from office work, over kitchen tasks, cleaning tasks and elderly nursing tasks, to heavy manual labor outdoors.

Our Games for Health talk will clarify how we managed to get more than 100 employees within one week, with more than 50 employees already scoring GameBus points within 3 days after the campaign start.
Period3 Oct 2017
Event title7th Conference Games for Health Europe: Transformation
Event typeConference
LocationEindhoven, NetherlandsShow on map
Degree of RecognitionInternational