"Nano is small" is too small a statement for Koert Van Mensvoort. Rather, he asks himself: "What can nano mean for our lives?"
And what better place to look for an answer than in the supermarket? For us, perhaps a quite mundane place, but just imagine how a caveman would feel if he was dropped inside one. So Van Mensfoort created the nano-supermarket, full of future products that might astound us.