From stone-axes to mobile phones, throughout history people have given birth to a wide range of technologies. Today, our technological environment has become so complex, omnipresent and autonomous that we start to perceive it as a nature of its own. Yet, despite our deep-rooted relationship with technology, most of us are still relatively unaware of how new technologies are introduced, accepted or discarded within our society. Dr. Van Mensvoort will show how technology becomes nature in seven steps and what engineers, inventors, designers and entrepreneurs can learn from that.