Activity: Talk or presentation types › Keynote talk › Professional
While UX practitioners are working hard at the front to design beer products or services, scientists work in the shadows to develop a myriad of novel and highly valuable theories and methods. During this talk, you will discover this ever‐growing UX toolbox that could greatly support you in collecting richer, insightful and more valid data. We will also show you how your daily UX research practices can be backed up and enriched by scientific research on human experience. If you’re not yet convinced that academia might be relevant for practice, you’ll be excited to discover that together we have the power to beer understand users in order to design desirable experiences, create business value and societal impact. Get inspired by concrete methodological examples and boost the value of your upcoming projects!
9 Feb 2017
UX Insight 2017: An international conference dedicated to User Research